HealthContentAdvisors

Archive for January, 2008

Crossover Publication: Health For Women

• Posted January 31st 2008
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• by Janice

The Association of Women’s Health, Obstetric and Neonatal Nurses (AWHONN) has recently partnered with Wiley-Blackwell to launch Health For Women, a consumer magazine that is distributed by nurses to their patients. This initiative represents the type of crossover opportunity that more scholarly publishers will be pursuing. (Note, Wiley-Blackwell also publishes the scholarly journal, Nursing for Women’s Health, with AWHONN.)

This isn’t the first attempt by AWHONN to publish for a consumer audience. The first try, Every Woman, was co-published with HealthSpring Communications and was shut down in 2006. Wiley-Blackwell has more experience and should be a stronger partner this time out. Like Every Woman, Health for Women will include content written by medical experts and will mix evidence-based medical content and lifestyle columns.

AWHONN and Wiley-Blackwell are continuing the same revenue model of controlled circulation via nurses at point-of-care, supplemented by paid subscriptions at $12/year for the quarterly publication. Advertising will be the dominant source of revenue. The magazine will launch in March 2008.

The consumer healthcare segment is experiencing high growth, and consumer publishing companies and producers of consumer health portals, such as Revolution Health, AOL Health, and EveryDay Health (to name just a few), are investing heavily in this segment to gain share. So expect to see an increasing number of these crossover publishing efforts as both scholarly publishers and consumer media companies seek to capitalize on consumer-driven healthcare.

 

Welcome to Health Content Advisors

• Posted January 25th 2008
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• by admin

Welcome to Health Content Advisors, the new division of InfoCommerce Group. Devoted to serving publishers of medical, life science and healthcare information, HCA was one of the outcomes of our inaugural Health Content conference in Philadelphia last September. The conference, which brought together tech-centric point-of-care information providers, traditional medical publishers, and consumer web site producers, affirmed our value as both an industry connector and a source of knowledge and perspective on how to turn trends into opportunities.

We continually monitor the shifts in information usage in all sectors of the healthcare market: providers, practitioners, patients, payers and pharmaceutical companies. We interpret these shifts and guide publishers in their current business as well as help them evaluate where new investment should occur.

Our perspective is unique: not IT-centric, not Web-centric, but rather a holistic view of how quickly-changing supply and demand forces impact the content business. With our website, consulting engagements, and annual Health Content conference, we are becoming the epicenter for the re-invention of healthcare publishing, and we welcome you as part of that community.

Please visit our new website to learn more about the services we provide. And, please check back for new entries in our blog that will offer you our nuanced understanding of the industry’s dynamics and help chart the most pressing industry forces reshaping the health content business.