HealthContentAdvisors

MedPage Today Adds Video Content to its Portfolio

• Posted April 6th 2008
• by Marji

Medical news information provider MedPage Today is apparently taking its promise to provide content 24/7 very seriously. Last week, MedPage announced that it offered live video and on-demand coverage from the press conferences of the American College of Cardiology’s annual meeting in Chicago.

This wasn’t the first time that MedPage Today has done this. In February, the company launched its live video offering at the American Stroke Association’s 2008 annual meeting in New Orleans. The live and on-demand coverage from the meeting’s press conferences were broadcast on MedPage Today’s website (www.MedPageToday.com).

According to a press release announcing the video coverage, MedPage Today will continue to provide video of upcoming conferences for an audience of medical professionals that can view the coverage live or whenever is most convenient for them. To get the video online, MedPage Today staff feeds the press conference video to the company’s broadcast center, where it is added to the MedPage Today website.

Content comes in all forms. And technology now enables these forms to be easily presented in an online environment. It makes perfect sense for MedPage Today to do this. The company already provides 24/7 coverage of medical news as well as medical education credits for physicians and other clinicians.

In one regard, it’s almost surprising that it’s taken this long for such an offering to emerge. As long as audience members and conference organizers find value is this type of feature, it will most likely continue–and perhaps become a larger part of MedPage Today’s business. If that happens, information providers in other industries may take notice and launch similar offerings for their particular segments.