HealthContentAdvisors

Alternative Healthcare Website Launches

• Posted April 30th 2008
• by Marji

The Holistic Option Inc. this week announced the launch of a website that will serve as a source for consumers seeking information about alternative healthcare as well as practitioners and schools in their area. Consumers can use the site to educate themselves about holistic treatment options spanning 50 modalities, from acupuncture to massage therapy.

Access to the site’s content is free and includes natural remedies for treating specific ailments, as well as articles, videos, podcasts, discussion forums and shopping.

The Holistic Option has created a screening process to ensure the accuracy of practitioner information. To be listed on the site, practitioners must submit an application that is reviewed by The Holistic Option’s advisory board to ensure proper member certification and professional credibility in their specific practice. The site currently hosts practitioners and educational information in 25 modalities, but will add more than 25 additional modalities in the upcoming months.

The site has several advertising options, from banner ads to enewsletters and articles to podcasts.

Alternative healthcare is certainly of interest to many consumers, and perhaps such a site will help promote it and bring more prominence to this field. With a variety of content sources and formats, the site is certainly positioned for success. You can’t launch a site these days without videos and podcasts. Just plain text doesn’t make the cut anymore.

The listings of practitioners and schools will also help to add value–and credibility–to the site. It’s good to know that The Holistic Option plans to carefully screen listing practitioners before their information is posted. Having clean (and reliable) data from the start is crucial in developing such an enterprise.