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Medical Tourism Site Launches
- Posted May 14th 2008
- by Marji
CPR Communications, a healthcare marketing and communications company, has launched YourMedicalTravel.com, a web site that provides information about medical tourism to consumers.
Specific information accessible on the site includes travel tips, cost comparisons for various procedures, legal data and insurance facts. Site visitors can also find information about treatments as well as particular regions (from India to Singapore and Thailand).
The new site complements another CPR Communications offering, MedicalTravelToday.com, a site for businesses that participate in the medical tourism industry.
CPR has launched this latest site to capitalize on a trend of individuals traveling abroad to find more affordable medical treatment. However, recent media reports suggest that the market for such content is not as large as previously thought. A recent article in The Wall Street Journal cites a McKinsey & Co. study that revealed that not as many people are interested in traveling abroad for medical treatment as was assumed. Yet, the study does note that the industry is still poised for strong growth.
In addition, the article notes that the Medical Tourism Association doesn’t size the medical tourism market because there is no firm definition of the market.
Still, for CPR Communications, the launch makes sense. It really does fit nicely with the company’s MedicalTravelToday.com offering, and the organization is certainly on its way to creating a solid portfolio for the medical tourism market. Although the McKinsey study found the market to be smaller than originally thought, it is still predicting growth; and CPR Communications is extremely well-positioned to capitalize on that growth.
2 Responses to “Medical Tourism Site Launches”
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May 16th, 2008 at 5:36 pm
I think McKinsey Report might of disappointed lot of Medical Tourism companies. Even then new Medical Tourism companies are mushrooming the Industry. And, Medical Tourism continues to be the current hot topic. But my views on medical tourism and it’s health risks are rather mixed. I had one friend who received heart surgery in India with no complaints. Another friend had plastic surgery in Thailand and didn’t enjoy it. Thus there is mixed response for this new Industry. Anyhow, Congratulations to CPR Communications on launching Yourmedicaltravel.com Goodluck!
July 8th, 2008 at 1:30 pm
I’m an uninsured U.S. senior citizen and had to seek affordable medical care for my severely injured rotator cuff. My search and it’s result in using a medical concierge service is too long to post here, but is described by my testimonial located near the bottom of this page: http://www.medtogo.com/rotator-cuff-repair.html
Please be aware that I’m not an employee of, or being compensated in any way by the organization that assisted me so well; I only want to inform those hapless uninsured citizens like myself that there’s hope for finding quality, affordable medical care.
Sincerely,
Jack Brooks