HealthContentAdvisors

ReachMD Facilitates Use of Audio Content

• Posted May 21st 2008
• by Marji

ReachMD, a multi-channel platform for medical professionals, has partnered with the American Gastroenterological Association (AGA) Institute to broadcast a weekly series on gastroenterological issues, trends and technologies on XM Satellite Radio. The series will be broadcast on channel 157 and simulcast on ReachMD Online (www.reachmed.com).

The series, called “G.I. Insights” was slated to launch this past Monday.

The AGA is just the latest medical entity to sponsor programming on ReachMD. Others include the American Medical Association, the American Retina Foundation and the University of Pennsylvania.

As people’s information gathering habits change, information providers (in this case, a medical society) must evolve with them. To engage in this particular initiative, AGA officials must feel that they can reach a broader group of gastroenterologists over the airwaves than other, more traditional, methods.

It will be interesting to see how this segment of the medical community responds to “G.I Insights.” Depending on its success, it could possibly lead to a serious migration to “audio content” in the medical field.

It a way, it’s not surprising that these medical associations are trying radio to reach their audience. It’s not much of a stretch when you consider that the use of podcasts to disseminate information has increased in a relatively short period of time. Could audio content become a format of choice for many? Will it soon be a requirement for all content publishers to offer their information this way?