HealthContentAdvisors

Verispan and Solara Launch Customizable Sales Tool for Pharmaceutical Industry

• Posted June 9th 2008
• by Marji

Healthcare industry information provider Verispan and CommonHealth’s Solara, a managed care strategic marketing services provider, announced that they will jointly offer the Account Targeting Tool (AcTT). AcTT will enable sales and marketing professionals to identify, evaluate and prioritize managed care accounts using criteria specific to their sales goals.

Verispan brings a wealth of information to AcTT, such as commercial and Medicare D segments; member demographics; co-pay and benefit design information by plan; formulary controls; and prescriptions filled by individual payers.

AcTT is a customizable solution that combines client-specific sales, territory and formulary data and it is programmed to for the evaluation criteria of each client. It also includes decision rules that Solara designed within a Verispan-designed interface.

This new tool combines the strengths of both Verispan and Solara to create a product that should have a very promising future. All sales and marketing professionals need tools to help them gain a better understanding of their customers and marketplace overall. Because this is a customizable product, there should be no guesswork in the results. Sales and marketing professionals should receive the most relevant information possible through insights and information specific to their needs in the competitive pharmaceutical space.