HealthContentAdvisors

BridgeHealth Launches New Site, Blog

• Posted June 18th 2008
• by Marji

BridgeHealth International, a medical travel industry service provider, has launched a new web site (www.bridgehealthinternational.com) and a blog, The Bridge, (www.bridgehealthinternational.com/blog), to help business professionals and consumers find relevant medical travel information.

BridgeHealth helps users make connections with appropriate sources to help plan a medical trip and the new site (and blog) will further assist the company in achieving its goals.

The medical travel and tourism blog is edited and moderated by Jeff Schult, a medical tourism expert and author of Beauty from Afar: A Medical Tourist’s Guide to Affordable and Quality Cosmetic Care Outside the U.S. The blog is expected to serve as a forum for medical professionals and patients who can share their experiences with medical travel.

BridgeHealth has connections with a variety of segments within the medical profession. The company serves health plans, insurance carriers, employers, third party administrators and individual consumers interested in medical travel.

There is certainly an increased interest in medical travel today; and as a result, there is a wealth of general information about it available online. BridgeHealth, through its new site, has the opportunity to become a main source of such content. But it really needs to distinguish itself from the others to avoid becoming just another medical information site.

However, adding the blog is a nice touch and it might be what helps separate BridgeHealth from the competition. The promise of engaging conversation could be enough to get users to visit the site more often and eventually rely on it for all of their medical travel information needs. When faced with medical decisions, it usually helps to “talk” with others and share experiences. For this reason alone, the new blog could make a big difference for BridgeHealth in the amount of traffic its new site will attract.