HealthContentAdvisors

APCToday.com Launches New Search Tool

• Posted June 24th 2008
• by Marji

APCToday.com, which provides clinical information to Advance Practice Clinicians (APCs, nurse practitioners, physician assistants, nurse midwives and clinical nurse specialists) launched a new search engine tool, APCFindit.com.

APCToday partnered with Convera Corp., a provider of vertical search services for trade publishers, to create this new offering.

APCFindit.com presents editorially selected website searches to the clinician user. When they conduct searches, only relevant sites that will appeal to their specific interests will appear in their search results.

Searches conducted through the new tool will focus on association activities and publications, peer-reviewed medical research, surgical procedures, diagnostic techniques, standards of care, medicolegal, and other industry-specific content.

This new tool is a great idea. While medical professionals are utilizing technology more than ever before to meet their research needs, they still don’t have a lot of time to search. Providing them with a tool like this that will streamline (and quicken) their search efforts will undoubtedly be welcomed in the marketplace.

Launching such a tool will also help APCToday.com solidify is place in this market as a go-to source for the content needs of its users. It’s one thing to have the content for users. It’s another to make it easily accessible for them. APCToday.com has both.