HealthContentAdvisors

Healthcare.com, BVK Direct Form Local Online Advertising Partnership

• Posted July 23rd 2008
• by Marji

HealthCare.com, a player in the local healthcare provider search arena, has formed a partnership with BVK Direct, a privately-held Yellow Pages agency, to offer Healthcare.com’s local online advertising solutions to BVK Direct’s healthcare clients.

BVK Direct will incorporate Healthcare.com’s online healthcare directory listings to its advertising offerings. As a result, BVK Direct’s clients will be able to increase their online visibility through their inclusion in the Healthcare.com Care Provider Search.

Healthcare.com Care Provider Search is a local directory that helps users locate healthcare and wellness providers in categories such as physicians, hospitals and pharmacies. The directory contains more than 1.3 million providers and it is accessible on various health sites, including EverydayHealth.com, drugstore.com, MedHelp.com and RealMentalHealth.com, as well as on Healthcare.com.

As the Internet continues to develop into a viable advertising medium, organizations will just as rapidly seek ways in which make the most of online advertising. This alliance makes perfect sense for BVK Direct since it will provide its clients with yet another way in which to engage the end consumer and build their online presence in the process. By aligning with Healthcare.com, BVK Direct will be able to easily broaden the reach of its clients’ listings and make these clients more accessible to consumers who seek their services. These BVK Direct clients should benefit very quickly from this added exposure that Healthcare.com will provide.