Free Subscription to Health Content Weekly Perspective
Categories
- Advertising
- Clinical tools
- Clinical Trials
- CMS, HHS
- Companies
- Conferences
- Consumer Health
- Databases
- DrugInfo
- EBM
- EHRs
- Google Health
- Health2.0
- Healthcare Publishing
- HealthIT
- HIE
- Image search
- ims health
- Infocommerce
- InfoCommerce Group
- IPO
- Licensing
- medical devices
- Medical Research
- Medical Search
- Medical Tourism
- Microsoft HealthVault
- multimedia
- Payers
- Personalized Medicine
- Pharma
- Physician directories
- Physicians
- Point-of-care Applications
- Social networking
- Uncategorized
- Verispan
Archives
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
Blogroll
SDI Acquires Verispan
- Posted July 30th 2008
- by Marji
Healthcare analytics company SDI announced yesterday that it has acquired Verispan, a healthcare information and services provider. The newly-combined companies will create a de-identified longitudinal database that serves the pharmaceutical, biotechnology, medical device, medical/surgical, hospital, pharmacy, financial, payer, consumer packaged goods and government healthcare market segments.
The new database reflects the strong offerings that both SDI and Verispan bring to the table: SDI’s custom patient-level data analytics and Verispan’s syndicated patient-level data and audit-based analytic solutions; healthcare lists and profiles; and marketing services.
The companies anticipate that the acquisition will help them build their current customer base as well as increase their overall presence in the marketplace. Among the capabilities and expertise SDI and Verispan expect customers will be able to utilize are: tracking of pharmaceutical and device utilization, targeting and compensation products, marketing effectiveness studies, market research audits, healthcare profiles, comprehensive managed care offerings, data integration services, data warehousing and mining, healthcare lists and profile services, clinical data collection programs, clinical trial investigator targeting and protocol evaluation, patient therapy-management pharmacy programs, and marketing services programs.
This is a very key acquisition that creates quite the analytics powerhouse. Alone, SDI and Verispan had impressive offerings. But together, they will combine to offer a slate of services that will be tough to beat.
Customers of both companies will most definitely benefit from this solid pooling of resources. The healthcare industry has a very healthy appetite for analytics and SDI and Verispan will more than satisfy that need. Current customers will yield immediate benefits, while prospective customers will undoubtedly be more interested than ever in SDI/Verispan’s collaborative effort.
Leave a Reply