HealthContentAdvisors

Decision Resources Acquires Manhattan Research

• Posted July 31st 2008
• by Marji

Decision Resources Inc., a research and advisory firm that focuses on healthcare insights and analysis, has acquired Manhattan Research, a provider of access to physician and consumer opinions on the global healthcare market. The deal represents an expansion of Decision Resources’ market research and data business, as well as gives the company an increased presence in the consumer market research space.

One of Manhattan Research’s strong points is its solid focus on physician and consumer use of information technology, such as social networking, blogs, podcasts and Web 2.0.

By sub-segmenting their research populations into therapeutic and specialist groups and by showing the utilization and motivation behind usage behaviors, Manhattan Research will expand Decision Resources to include consumer and physician-related market research that is needed by the brand managers at biopharmaceutical companies.

Overall, this acquisition is a very smart move by Decision Resources; one that was needed for the company to bolster its profile in the healthcare and research markets. Combined, Decision Resources and Manhattan Research will be able to offer clients a very powerful look at the link between healthcare information and digital media. The goal is to provide clients with a better understanding of how to reach their target audience and create messages that are in line with current industry trends. If they can accomplish this, they will build a very strong and loyal customer base. The need for such data, especially in the healthcare and pharmaceutical industries, is certainly not about to wane. If anything, it will continue to grow; and Decision Resources–and Manhattan Research–will be well positioned for that future growth.