Healthline Networks to Keynote at Health Content08

• Posted August 4th 2008
• by Janice

West Shell III of Healthline Networks to Keynote; Breakthrough Companies Will Kick-off the Program

PHILADELPHIA–(BUSINESS WIRE)–Health Content Advisors, (www.healthcontentadvisors.com (a division of InfoCommerce Group, Inc. (www.infocommercegroup.com) announced today that West Shell III, Chairman and Chief Executive Officer of Healthline Networks, will present the keynote address at the second annual Health Content08 conference to be held November 12-13, 2008 in Philadelphia.

Shell will address best practices, promising opportunities and potential pitfalls as health content companies navigate a rapidly-evolving landscape. “Technology is the new intermediary between key stakeholders in the healthcare vertical, building greater efficiencies, driving innovation and generating profits,” says Shell. He will also discuss how content companies can build equity through innovative online distribution and advertising models.

The theme of this year’s conference, Incumbents, Innovators, and Intermediaries represents how market forces in the healthcare industry are putting pressure on publishers to innovate to meet the needs of consumers and health professionals who are demanding more customized content and faster, more efficient access to larger collections of health information.

Health Content08 is expanding this year to include Innovators Showcase, where 10 emerging companies, selected by an advisory committee, will present initiatives that will re-set the standards for the industry. Sponsored by Berkery Noyes, this kick-off session will demonstrate how companies are leveraging opportunities in the areas of: Online Consumer Healthcare Information, Clinical and Point-of-care Information Services, Price and Quality Metrics, and Personalized Medicine. The submission application is available on the conference web site.

Confirmed companies represented on the program include Advanstar Communications, Berkery Noyes, BenefitFocus Media, BMJ Point of Care, ConnectivHealth, Consumer Reports, EBSCO Publishing, Elsevier Health Sciences, Healthbase Online, HealthGrades, Hearst Business Media, Lois Drapin & Company, Mendelsohn Consulting, OptumHealth, Praxeon, RemedyMD, WEGO Health and Wolters Kluwer Health.

Additional conference sponsors this year include Really Strategies, producer of RSuite, and BenefitFocus Media/icyou.com.

The Health Content08conference program is available at:

www.healthcontent08.com

ABOUT HEALTH CONTENT ADVISORS

Health Content Advisors provides consulting services to consumer and business health content companies and serves as an industry connector and arbiter of best practices and trends. It continually monitors and interprets shifts in information usage in all sectors of the healthcare market to guide publishers in their current business and identify opportunities. Its blog, Health Content in Perspective, is issued every week and can be accessed at www.healthcontentadvisors.com/blog. More information is available at www.healthcontentadvisors.com or by calling (781) 356-1766.

ABOUT INFOCOMMERCE GROUP, INC.

InfoCommerce Group provides consulting and research to commercial database publishers. InfoCommerce Group also publishes ICG Weekly Perspective, the influential weekly blog which can be accessed at www.infocommercegroup.com/blog, as well as books and special reports. It produces the annual InfoCommerce Conference as well as the Health Content conference, and the InfoCommerce Models of Excellence awards. More information is available at www.infocommercegroup.com, or by calling (610) 505-9189.