HealthContentAdvisors

StayWell, HealthMedia Form Alliance To Bring Personalized Offering to Market

• Posted August 22nd 2008
• by Marji

StayWell Custom Communications (SCC) has formed a strategic alliance with HealthMedia Inc. that will bring together SCC’s custom health information and engagement solutions with HealthMedia’s online behavior change programs to yield a more robust information source for SCC clients. (StayWell is a division of MediMedia USA).

HealthMedia’s online intervention programs for health and wellness, disease management, behavioral health and medication adherence will become part of SCC’s private health portal suite. The new StayWell Custom Health Portal is a personalized tool for health payers who seek to improve the health and wellness of their members. The personalization is extended to each individual user of the portal as well as each client organization.

SCC expects this partnership with HealthMedia to help its clients offer a robust and personal experience. HealthMedia’s online intervention programs are designed to yield measurable behavior change and ROI. The online interventions include a Health Risk Assessment (HRA) that gathers information about a member that can be used to create a customized health management program. They include programs designed to address areas such as nutrition, weight management, chronic illness, depression, insomnia, binge eating, stress management, diabetes, back care, smoking cessation and chronic pain.

This is yet another example of the possibilities out there around offering more than just traditional and basic health information online. Oftentimes, when healthcare information providers decide to target a niche and become a more personalized and specialized site, they focus on all of the needs around one particular disease or ailment.

In this case, SCC is focusing on a wide range of healthcare issues–which will naturally yield a larger pool of interested consumers. And the personalization is a bit deeper too, as it goes beyond just content. Through their health providers, consumers will have access to both content and services that will be designed to meet their specific requirements. There should be a lot of winners as a result of this alliance. While SCC is likely to garner more interest from its clients, those clients will be able to use the new portal as a tool to help them build stronger relationships with their end clients (the consumers).