HealthContentAdvisors

Merck manuals Web and mobile versions made available in “digitally born” formats through Unbound Medicine, a healthcare knowledge management company.

Med Ad News spotlights 4 innovative pharma marketing companies: 3FX, Aptilon, HealthTalker and Phreesia.

Now in its 2nd year, Xconomy, on web-based technology publication and events producer, raises 1st tranche of 2nd round. Xconomy covers the “exponential economy” with focus on high tech, healthcare/biotech/devices, and energy in Boston, Seattle & San Diego. Founded by ex-Tech Review execs.

Recent study by MSFT researchers (info retrieval expert and MD/computer scientist) suggests “suggests that self-diagnosis by search engine frequently leads Web searchers to conclude the worst about what ails them.”

A survey article of online health resources for patients. Article lists lots of sites, with little or no evaluation.

“A new tool for health plans, providers, portals, and disease management organizations, Ix Conversations help health care consumers self-manage major health issues like heart disease, diabetes, asthma, healthy weight, and smoking cessation.”

Latest in Elsevier’s “Consult” product line of EBM resources, “Imaging Consult provides thousands of high-quality images and anatomic drawings that help radiologists identify typical, variant, and differential-diagnosis findings. The extensive reference material included with each topic contains detailed explanation of how the image findings correlate with anatomic and pathological changes.”