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Archive for July, 2009
Headline Commentary July 20-26
- Posted July 26th 2009
- Comments (0)
- by Janice
HHS considering notification requirements for cases when the security of de-identified patient data used in research is breached.
Jeff Jarvis’ ideas for building new revenue streams for online news companies by leveraging the network effect and sharing ad revenes between the original site and the sites that prive traffice through links.
Advertising may help increase book publishers’ profits, but it is unlikely that books will become less expensive: they are already inexpensive. Readers are unlikely to invite advertising, unless books become totally free.
Interesting new program at U. Rhode Island, a pharma science, which goes beyond basic understanding of the existing drugs on the market into study of how drugs work and interact. “Starting this fall, the school will introduce a pharmaceutical sciences major, a four-year degree program that focuses on the science of drug development, manufacturing, and delivery.” Sounds like a good idea & will be helpful for pharma BI function.
Good review of why there is skepticism among doctors & others (including me) about how investment in EHRs will provide “magic bullet”. Key issue is the quality of the EHR systems being sold by many of the big health IT vendors. Key quality factors include: ease of use, interoperability, low downtime.
Examples of Cleveland Clinic & Bassett Health where coordinated care and salaried doctors contribute to better & more cost-effective care.
Dr. Denis Cortese, CEO Mayo Clinic, interviewed on Charlie Rose week of July 20 2009.
Good example of the complexity of calculating out-of-pocket healthcare purchases. In this case, hearing aids are used as the example, and most expensive hearing aids are not covered by insurance. But, the need to understand initial & follow-up treatment, as well as costs for supplementary tests and devices, is valid for all health-care purchases. In short, in the current system, increasing out-of-pocket expenditures for patients primarily causes confusion, leads to higher costs (since consumers don’t know how to fight the charges–or don’t have time), and does nothing to improve care or wellness.
Obama visits Cleveland Clinic on July 23, 2009. This is the press release from CC.
Healthcare.com, a Miami, FL based health directory company, launches new site: InsuranceAgenFinders.com for consumers to find health insurance brokers. Site also provides info for brokers and agents. Healthcare.com also has sites: HealthInsurancePlan.us, LifeInsurance.org.
Dr. Sidney Wolfe describes why the current system for reporting doctors in the NPDB isn’t working.
Good overview of EBM — what it is and what it is not– and some cautions about Obama’s zeal for EBM and Health IT.
Jbat puts Twitter’s emergence in the context of Google in 2004 and suggests that small-to-medium sized businesses will be the lifeblood of Twitter. These SMBs need to continously find better/faster/cheaper ways of marketing their goods & services and Twitter can help. I like the comment from a reader that describes Twitter as a new “marketplace” for buyers & sellers. That’s what I said of online directories 5-6 years ago.
PLoS is working toward new measurements of “impact” for scholarly research, based on ind. articles and including measures of web-based linkages.
AP creates new technology for tracking usage of articles and wrapping reuse rights into code in each article. In principle, the concept could work; in practice it may flop due to too many restrictions on links.
Twitter prepares materials for business use of its microblogging services. Lots of good tips for business use and examples from big companies.
Rand study analyzes effect of rising health care costs on employment, output, and value-add to GDP across 38 industries over the period 1987-2005. Concludes that HC costs had adverse effects on all 3 measures, esp. in industries w/ high % of employer-sponsored insurance.
With slump in pharma sales, sales reps (those who haven’t already lost their jobs) are seeing cuts to incentive pay (without comparable cuts in quotas).
Scribd succeeding where others have not by keeping it simple. Straightforward rev share (20% to Scribd; 80% to publisher/author) and easy to use platform. Let seller set terms.
Further info on cell phone with microscope attachment that is targeted for use in areas with limited access to health care. Link to PLoS full article included.
Physicians Interactive, owned by PE company Perseus, buys Skycape, the leading mobile platform for medical info delivered to physicians.
Fun interview with Pat Brown, an innovative researcher who thinks big and is not afraid to question status quo. One quote: “I want to literally overthrow the scientific publishing estabilshment” (thanks to Andrew Spong for link)
Assessment of the effectiveness of Pharma ads in medical journals. Haven’t read the article through yet, but looks to have good data.
New Deloitte study of >100 global life science companies, healthcare providers, and health insurance companies (abt 1/2 in US). Results indicate that thse companies are not sufficiently prepared to face security & regulatory requirements of managing their data. Further, they are not yet in a position to leverage IT efficiencies and the value of digital data due to the inadequate IT systems and know-how.
Jane Sarasohn-Kahn’s commentary on recent PWC report. She points to stats abt patient involvement that break down survey results by type of insured. Most notable stat: 61% of those covered by employer report their reason for lack of involvement: “I do not know where to go to find good information”.
Very good round-up of various community sites targeted to physicians, including Sermo, Ozmosis, iMedExchange, WebMD, and Within3.
WSJ points out key issue in using Cleveland Clinic, Mayo Clinic, or KP as models for health reform: these are integrated systems that facilitate sharing info, coordinating care, and can impose standards.
Good slide presentation on how Cochrane Collaboration uses Twitter, delicious, Facebook, etc.
Key median ratios for the 134 health systems rated by S&P declining in all categories in 2008.
Brian Ahier’s list of top 50 health info “heroes” on Twitter. Great list, even includes @janicemccallum!
WebMD launches Medscape Mobile for iPhone & iPod Touch. Free content includes: Drug db, drug interaction checker, Medscape medical news, CME from Medscape, & WebMD Health Dictionary.
2009 Edition of CMR International Pharmaceutical R&D Factbook, which provides stats on new molecular entities (NMEs), is now available. Published by the Centre for Medicines Research International, Ltd (CMR Intl), a Thomson Reuters business.
Boston area advertising firm, Pangea, uses QuizEngine, its content-focused advertising platform to engage readers.
John Mack summarizes the 2009 annual report from the Accreditation Council for Continuing Medical Education (ACCME) which shows that overall CME spending is down, and commercial CME sponsorship (ie., pharma) fell the most. However, pharma continues to sponsor CME indirectly.
DoD has successful pilot PHR program, MiCare, that uses GoogleHealth & MSFT HealthVault.
Fred Wilson on how “creative destruction” has changed the book publishing business. He quotes acceptance of Amazon’s Kindle, print of demand, and Google Books as key contributors. Print on demand & ebook readers have taken a long time to be accepted; I’d say the scale of Amazon & Google Books were key factors that drove changes that wouldn’t have come about w/o their outside intervention.
NPR story on Comparative Effectiveness (CER) of treatment for irregular heart beat. Quotes Carolyn Clancy of AHRQ, but doesn’t draw any conclusions.
Infectious diseases-focused organizations endorse adoption of HR3200, due to the inclusion of provision to create a database of hospital-acquired infections (HAI). HAI’s would be required to be reported to CDC, which would keep a database to track HAIs.
Good insight from John Moore at Chilmark on acquisition of Medem by Medfusion.
Martindale Hubbell’s community for legal professionals grows to 10K lawyers.
Zynx to provide order sets directly through eClinicalWorks EMR.
Entertaining grand rounds that provides a serious round-up of weekly healthcare stories. Demonstrates that design & writing ability really matter when it comes to conveying information!
Paul Levy shares some learnings from BIDMC’s performance improvement efforts.
Good overview article on various doctor ratings sites, including Angie’s List & RateMDs. There are many more that are not mentioned. Article focuses on the reliability of ratings, since individual preferences vary & the circumstances of doctor visits vary. Also mentions Medical Justice, the company that provides agreements that doctors use to require their patients to agree to NOT post on any review sites.
According to study conducted by AON, employers want enhancements to existing health insurance system rather than a complete overhaul. Key changes requested: more info on comparative effectiveness, more focus on wellness and preventive care, and changes to reimbursement policies.
WSJ columnists suggests some research studies be published in new journal named Duh!”, since finding seem so obvious, and other studies in “Huh?”, since connections aren’t always so obvious. Although it has catchy title, points made are valid–including need to study the “why” behind conventional wisdom and to put research in context.
Chronicle of Higher Ed on Elsevier’s Cell Press’ beta site for “next gen” journal article. At first glance, I’m impressed by the added-value that Cell Press is providing to their users. I’m also a little (just a little) annoyed at the commenters who dismiss the efforts because of Elsevier’s high profits (estimates are inflated in one comment) in their journals business. STM publishing segment needs innovation to respond to needs of the scientist and researchers who use the info and data.
Carolyn Clancy writes about experience at Aurora Health Care, where they formed a patient safety advisory council to serve as bridge between hospitals and patients. The patient safety council led to: more accurate medicine lists for older patients, higher level of patient involvement, and increased involvement of health care professionals.
CHH Medical Supply convicted of Medicare Fraud for unneccessary power wheelchair prescriptions.
Elsevier’s Cell Press has beta site to explore “next generation journal article” (my words). Very cool.
GAO report (links to full report included) analyzing resource needs for FDA to manage growing responsibilities in medical device/product segment.
Good article that describes problems physicians/providers have in collecting from patients.
Headline Commentary July 14-19
- Posted July 19th 2009
- Comments (0)
- by Janice
Netsmart, an enterprise software vendor to behavioral & public health providers, acquires Crown Software. Crown provides pharmacy management s/w that integrates with EHRs.
Article describes how sponsorship by pharma or other commercial entities leads to bias in clinical trial results and in published journal articles. An unintended consequence of open access, where research org funds publication?
A short, concise piece that provides some good examples of how newspaper/news publishers could create new revenue streams. Good examples, including some I’ve used in the past (post original documents & databases, better repurposing of archives, special editions, and more).
Big pharma is increasing subsidizing co-pays for their drugs in order to retain customer loyalty. Co-pays were put in place to help persuade consumers to focus on costs and compare drugs.
University presses looking at forming consortium program to promote ebook sales.
ACS provides more detail about its new print format (landscape w/ 2 pages on each sheet) and changes to pricing, which eliminates print discount.
Good examples of how healthIT can add efficiency, but physician author cautions that entering data takes time. This doc is part of Kaiser Permanente, which is frequently held up as an example of effective use of electronic health records. Problem is, KP is an integrated system, which makes it much easier to enforce interoperability and usage.
Excellent article on how crowdsourcing to harness innovative ideas can work when there’s some structure and focus.
Good roundup of providers and related info about trend toward elderly staying in their homes and retrofitting with safety gear. Role of occupational therapist growing for this purpose, too.
Good commentary on top web sites for consumer health info.
Example of industry information company adding value through data-analytics.
Transcript and video interview with Obama, discussing evidence-based medicine & health reform.
Article provides breakdown of downloaded apps by category & within category, by free & paid.
Jim Clark, founder of SGI and Netscape, and later Healtheon (which merged with WebMD) speaks somewhat acerbicly about state of innovation & prospects for US in global business. Digs about lack of workable electronic health records, too.
Lewin Group, a health care policy research firm, launches new center for comparative effectiveness research (CER). note, Lewin won an HHS bid recently to construct CER framework. Lewin will incorporate longitudinal patient data (de-identified)from Ingenix, it’s parent company.
Pharma & biotech look to fare better than initially expected in health reform bill. Biotechs, as previously reported, will likely get 12 years exclusivity, vs. 7 originally proposed by Obama. Pharma wins on issues of drug importation & Medicare drug prices.
Josh Seidman’s very clear exposition of why needs of clinicians and patients have to be central to efforts to define meaningful use of electronic health records. Sadly, these voices are mostly absent from the discussions (apart from clinicians with IT roles in large provider organizations).
John Halamka provides concise update to meaningful use (MU) definition that came out of this week’s HIT Policy Committee meeting.
Robert Wood Johnson University Hospital (RWJ) loses motion to dismiss copyright & trademark infringement suit from HealthGrades for misuse of its ratings info, although RWF is mostly successful in motion to dismiss breach of contract claims. RWJ used copyrighted HealthGrades ratings in press releases & articles.
More concern about the ethics of folks behind Clinical Reader, a company that provides an interface to collections of clinically-relevant medical info.
Post provides some historical context on how medical research in academic settings has changed in age of Google. But, the adage “plus ca change, plus c’est la meme chose” almost always applies, esp. when it comes to business models/pricing models. Note, I worked at Dialog from ‘85-’95 during the time when CDRom was introduced.
Wow, when I have referred to “intermediaries” as a key category in the health content supply chain, entertainment companies weren’t top of mind. But, after reading the description of this program at the USC Annenberg Norman Lear Center, it makes sense. TV programs and movies have a lot of influence on the health literacy of our population. It’s important that the writers, editors & all parties in media understand where to find authoritative info & learn how to interpret it.
Princeton bioethicist, Peter Singer, writes on why we can’t afford to offer the most expensive new treatments to everyone. I’ve seen some strong reaction to his article, but to those who are “disturbed” by Singer’s premise, would you prefer involuntary bankruptcy and lifelong poverty to patients who are given treatements that they cannot afford? That’s what we have now–along with rampant price increases.
Jim Spanfeller resigns from Forbes, where he has led digital efforts for past 9 years, to start his own media management firm. Forbes had fared better than other business publications in part due to its more aggressive online strategies, but in my opinion, their online presense lacked cohesion and proper design. In print, Forbes remains a notch above most business pubs and can still leverage its readership.
Sagient Research will provide assessments, forecasts & approval timelines on clinical stage drugs for new “Forecast” module of Thomson Pharma Partnering. Sagient produces the BioMedTracker research service.
3 PE groups resubmitted bids for Springer at request of Candover & Cinven. New bids slightly higher (>400 M Euros vs. 350-380M Euros of 1st round), but still short of the hoped for 500 M Euro bid for up to 40% of Springer. PEHub rightly points out that Candover & Cinven recapitalized Springer 3 times and paid themselves healthy dividends each time.
Major insurers/payers are backing pilot medical home projects in NH, Maine, Colorado & NY. “Medical Home” is an awkward term for coordinated care that includes more focus on prevention.
Free Is Not a Business Model
- Posted July 17th 2009
- Comments (0)
- by Janice
“Free” is an attention grabber, not a business model. Chris Anderson, author of the recently introduced book, Free! The Future of a Radical Price , understands the power of the word “free” on many levels (including using it as a catchy title). But even he can’t justify giving away intellectual property as a complete business model. Rather, he frequently recommends a “freemium” model, where some content is widely available for free with revenue coming from upselling leads.
I wrote my last article on the commoditization of health content, before the release of Anderson’s book. While I agree with most of his points—especially the fact that digitized content is subject to commoditization because of low marginal costs and ease of replication – it’s important to keep in mind that Anderson and others are only talking about a part of the picture. Digital content and digital distribution may drive down prices over time, but they also increase the options available for packaging content for different audiences and applications. So, while the basic bits may be commoditized, helping customers apply those bits to solve problems, close sales, or become more efficient remains a very valuable service.
There is a range of options available to publishers to differentiate their content in the marketplace to retain value. The best mix of free content, premium content, tools, subsidies, and value-added services will differ depending on the nature of the content and the size of the potential audience. Very specialized content with a limited audience may do better with a premium subscription model; news content with mass appeal may be better suited to an ad-supported free-to-the-reader model. In both cases, some content may be used for marketing purposes to attract and retain users.
To thrive in the digital economy, publishers need to rethink how their users value the information they provide. What do these users do with the content? What can you do to help these users become more productive or work more efficiently? This is the essence of infocommerce, and many publishers still have not harnessed its full potential. Some are still stuck in the old mindset that they produce “textbooks” or “newspapers” or “journals”. Instead, they should be thinking about how their content can be integrated with software to offer decision-support systems, or how their content could be used by an online marketer to shorten the sales cycle.
In the past week or two, infocommerce has been the subject on Andrew Savikas’s blog at TOC at O’Reilly Publishing in his post Content as a Service, and Matt Dickman, a digital marketer at Fleishman-Hillard, writes about Content as Commerce on his blog. Both stretch their ideas a bit too far in order to make their point, but they represent creative thinking about how to readjust the way we view the value of content.
Another phrase should be added to the discussion: “Content as Advertising”. Publishers need to gain a renewed understanding of their advertisers’ needs and consider how content can be used as a vehicle to engage prospects. Using free content to attract leads and build brand equity isn’t all that radical if one looks at how this “content as advertising” is supporting (and in some cases supplanting) traditional branding and lead-generation methods. We predict that as infocommerce in the forms of “content as advertising” and “content as commerce” continues to evolve, the lines between publishers and marketers will blur as marketers learn new methods for using content online to attract new customers.
[Note, although not specifically focused on health content, this article is certainly relevant to pharmaceutical marketers and health content publishers.]
Click on the link to read Chris Anderson’s book http://www.scribd.com/doc/17135767/FREE-full-book-by-Chris-Anderson.
Follow me on Twitter: @janicemccallum.
Headline Commentary July 7-13
- Posted July 13th 2009
- Comments (0)
- by Janice
Modern Healthcare’s analysis of recent IOM and Federal Coordinating Council reports on comparative effectiveness research (CER). Key finding: data infrastructure is need and investment in creasting databases is critical (and probably > total funds allocated for CER –$400 M–in ARRA).
Perhaps the UK will promote & accelerate adoption of Google & MSFT’s PHR platforms before they gain traction in US.
Pretty good list of useful purposes of Twitter–mostly business related.
Interesting new aggregator of top journal content (based on impact factor & google scholar rankings) in clear, attractive interface. Access to premium fulltext journals is limited to existing subscribers via Athens. [edited 7/15] Note, Clinical Reader has been called out by medical librarians because of sloppy copyright practices and use of false implied endorsements by NLM & others. To gain credibility as source of authoritative content, CR team needs to tread carefully!]
Decent article in Telegraph about Reed Elsevier’s need to focus on IT infrastructure to enhance value of content assets. Title a bit misleading, but it does mention specific title/markets where Reed might reconsider selling RBI assets: Construction, chemical, energy, XpertHR & Totaljobs.com.
I wouldn’t call it WebMD, but it includes health and wellness information and lots of information on the institution.
PhRMA site offers limited access to Adis’s R&D Insight drug pipeline db for no charge. Limited info on each drug is output, but list of drugs by phase is available. US only.
Beta version released; official release sched. for Q4 2009. Breakthrough sounds like an exaggeration, but it is a step forward for a traditional directory publisher who sells to libraries.
Tim Berners-Lee talks about data that do stuff (an ICG mantra): “And now there are lots of different ways that people need to be able to look at data. You need to be able to browse through it piece by piece, exploring the world of data. You need to be able to look for patterns of particular things that have happened. Because this is data, we need to be able to use all of the power that traditionally we’ve used for data. When I’ve pulled in my chosen data set, using a query, I want to be able to do [things like] maps, graphs, analysis, and statistical stuff.
SpringerImages, which includes over 1.5 million scientific images, tables, charts & graphs, to be officially launches at ALA in Chicago this week. Was originally planned for Q1 release.
Can’t resist tagging this article, since it intersects the key topics I follow & my interests (tennis). Serena Williams launches skincare line developed by chairman for American Academy of Dermatology Chair, Dr. Bryan Adams. Skincare line is targeted for those with “demanding and active lifestyles” like Serena.
Serials Solutions, a ProQuest company, expands the content indexed by its Summon Service. Summon aims to offer “Google-like” search interface across library’s holdings. For now, content from ProQuest, Gale, Springer, IEEE, Taylor& Francis and some other scholarly publishers and university presses participate. Summon is in beta at Dartmouth, Claremont Colleges, and 5 other universities in US, Canada, UK, and Australia.
Some good analysis of Amazon’s Kindle pricing strategy and why share to publishers may shrink. Quotes couple of analysts.
Kent Anderson of NEJM writes about Amazon’s growing role in book publishing, not just redistribution of books. How should publishers react? Comments as of 7/9 suggest scholarly publishers stick to their knitting of creating content and build their own open repositories– and be more aggressive with digital distributors. Granted, scholarly publishers should take more control of digital distribution, but in order to do that, they have to invest in digital infrastructure & know-how.
Monster cuts 160 jobs; will add 80 in new technology innovation center. New focus on long-term strategic planning and customer engagement. Evidence of need to add layers of analytic and other value to core content.
Good dialogue about social media’s relevance to clinical practice.
Healthcare reform may include tax credits for employer-sponsored wellness programs.
Good write-up of interview with Berners-Lee by ReadWriteWeb’s founder, Richard MacManus. W3C’s focus on data content is exciting development for us at InfoCommerce Group, where the role data in publishing businesses has been a central focus on ours from day 1. s
Survey conducted by Rodale on behalf of FDA DTC division provides data that show that almost 50% of consumers rate online health videos information websites as top resource when searching for medical conditions and prescription drug info online. Next in line were pharma websites, video sharing sites, and social networking sites.
Good article on the under-tapped value of customer lists held by publishers. As author points out, many print publishers seem to miss the connection between their ability to build communities of interest for publications and adapting that ability to web-based communities. Instead, too many publishers are letting upstarts replace them online.
Candover & Cinven (current PE owners) ask bidders to resubmit bids for up to 49% of Springer. Initial bids from TPG, EQT and consortium of Carlyle & Providence did not meet current owners’ expectation. Owners asked for 500M Euros for up to 49% of Springer; 2 sources said 350-380 Euros was a more reasonable valuation.
The concepts of EBM and Comparative Effectiveness Research are reaching consumer-focused publications. IMO, considerable education via general press and other venues will be necessary to help consumers/patients understand EBM and CER.
Interesting partnership between Mayo Clinic and Winn-Dixie grocery chain, whereby Mayo provides info related to nutrition and conditions including cold & flu, heart disease, digestion, asthma and allergy (most of which have OTC products sold in grocery stores to help manage these conditions).
SDI, which acquired Verispan last year, releases results of most respected pharma companies by pediatricians.
CDC launched a web-based public health tracking interface that includes state-by-state data through 2006 on air & water quality, lead paint, and other public health measures. My first attempt to extract data for air quality in MA led to an error message. It’s likely that no data were available for the query I entered through the menu-based system, but a better-designed faceted search would have alerted me to this fact. In sum, it’s great that CDC is providing more data in easy-to-use formats, but there’s lots of room for improvement by commercial information services that can add value by aggregating data and improving the search experience.
Thomson Reuters, already one of the biggest webcast providers, acquires Toronto-based webcasting s/w firm Streamlogics.
Emdeon, a RCM vendor, buys eRX Network, a vendor of epharmacy solutions. eRx has established base in government, providing claims-processing services for CMS.
A medical librarian’s comparison of DynaMed and UptoDate
Headline Commentary June 29- July 6
- Posted July 6th 2009
- Comments (0)
- by Janice
Review of week’s top stories, including reactions to Chris Anderson’s new book, Free, video interview with Michael Hansen, new CEO of Elsevier Health Sciences, several articles about disruption in scholarly publishing, and other notable developments in health content publishing and health IT.
More on the “Free” as business model debate. See my comments on the post.
Walgreens may open several thousand work-site health clinics in coming years.
Using tag cloud to help understand key terms and contents of a book, Google Books now makes it easy to glean substance of books in seconds. Pretty cool.
List of open source resources that have gained traction in medicine in multiple categories, from EHRs to collaboration to publishing.
Connectyx’ MedFlash portable PHR enters sales agreement with Healthy Directions, a vendor of “science-based vitamin & nutritional supplement formulas” and other wellness products. By end of August 2009, Health Directions will offer the flash-drive MedFlash EPHR through its distibution channels. Comment: press release alludes to fact that the Healthy Directions’ audience, on average, is more interested in health & health-related products, than the general population and therefore is more likely to be interested in tracking their health-related behavior. Given the behavior of Healthy Directions’ audience, it makes sense for vendors of PHR technology to focus sales efforts on this group.
Apparently, a hospital is the worst place to be if one suffers cardiac arrest!
Massachusetts and Vermont ban on pharma and medical device companies’ giving gifts to doctors (anything from coffee mugs to trips) goes into effect today.
Wired lists new new entrants in search, including some vertical search engine–a couple focused on recipes!
Concerro, a vendor of SaaS workforce management s/w to hospitals acquires CommandAware, which provides hospitals a turn-key solution for emergency response.
Andrew Spong responds to Wiley-Blackwell’s recent press release that reports some results from recent survey of society publishers.
Very good article (although long) that lays out reasons why incumbents have difficulty adopting new technologies. I’d add that many large incumbent scientifc publishers have to innovate through acquistions because of the problems described in Nielsen’s article and because of constraints put on them by the financial markets (if they are public). Accounting for acquisitions allows them more freedom to “buy” vs. “make”. I totally agree about the need for scientific publishers (in fact, all publishers) to become proficient in IT. Technology is a key input to all content products & services; without constant innovation, publishers will get disrupted by new entrants. This relates to last week’s article, “Health Content is Rapidly Losing Its Value”.
Wolters Kluwer’s LWW partners with HealthStream, a leading e-learning and performance improvement provider to hospitals, to integrate Lippincott’s Nursing Procedures and Skills, into HealthStream’s Learning Center (HLC).
Using IVR technology, Doctors on Demand allows patients to call in and leave info, then get contacted by MD. Physical visits are required at least 1/year.
One doctor’s view of why tablet PCs work well in his environment.
UBM’s CMPMedica discontinues 2 print pubs and cuts unspecified # positions; some digital presence of pubs: Infections in Medicine and AIDS Reader will continue.
US Supreme Court declined to hear appeal from IMS and Verispan/SDI Health to overturn data privacy law in NH that prevents them from selling doctors’ prescribing behavior to drug marketers who use info to sell directly to doctors. VT & Maine have since enacted similar laws.
WK Health announces new research reports that incorporate data and analysis gleaned from their Adis R&D Insight, WK Healthcare Analytics (NDA), and other resources to suppy focused analysis on specific markets. inThought is targeted to financial analysts, health care suppliers and drug manufacturers. Seems like a logical extension to their data services.
Discussion about Chris Anderson’s new book, Free, and Gladwell’s critique of it in NewYorker. See my comments in the comment section.
Interview with new CEO of Elsevier Health Sciences, Michael Hansen. Describes EHS businesses and where they are focusing for growth (clinical decision support systems; outcomes analysis)
Outstanding presentation targeted to brand marketers/advertisers that presents variation on my thesis on convergence of publishing and advertising from the advertising agency perspective. As I wrote in 2003, “advertisers need to create more informational Web ads that will meet the standard of ‘related content’ rather than ‘vendor ad’”. In same paper, I wrote about how ad content is moving toward becoming ‘meaningful content’ and in some cases ‘entertaining’ content. See slides 5-60 in particular. Relevant to both publishers and marketers/advertisers.
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