HealthContentAdvisors

a division of InfoCommerce Group

Archive for November, 2009

Content and Technology: A Love-Hate Relationship

In late October I participated in a couple of conferences that underscored how information technology (IT) has changed business publishing.  The first event, e-Patient Connections 2009, had a diverse audience comprised of Pharma marketers, medical communications agencies, health literacy experts, and health care publishers.  Special guests included e-Patients who spoke about their use of community, content, medical expertise, drugs and devices to manage their conditions to allow them to live life as ordinarily (or extraordinarily) as they would if they didn’t have their disease or condition. 

The second event, Data Content09, was the InfoCommerce Group’s 17th annual event for b2b directory and data publishers.  Themes ranged from improving lead-generation applications of directories, the importance of understanding the workflow needs of your customers, and the overarching theme of how over time technology is commoditizing content.

The keynote speaker at Data Content09, Sharon Rowlands, CEO of Penton Media, described how she has aligned Penton by markets and is undertaking a thorough customer analysis to understand how the company’s information can be integrated into customer workflow and improve productivity.  Sharon described why in today’s economy, in order to rise above commodity status, publishers need to offer point-of-need solutions that are tailored to each segment of their user base.   Standalone reference works and print publications may still play a role, but it is an increasingly marginal one.   

The final session of Data Content09 presented four examples of companies that are employing IT to their advantage.  These companies (Capterra, KnowWho , Skyscape, and EDA)  effectively use technology to move up the value chain.  Publishers need to ask themselves how their data can be put to use to make their customers more productive: for example, can their data be integrated into the customer’s supply chain process or sales pipeline process?  Or can technology and Web 2.0 tools help improve the quality of the data that are provided, through reviews and ratings, deeper verification, or mash-ups with related content?  In some cases, it’s as simple as offering a mobile version or including video or interactive quizzes to enhance the experience for the user. 

Forward-looking publishers recognize the inevitability of commoditization of information due to better, cheaper, and faster IT and digital distribution.  These leaders use the commoditization trend (“the race to the bottom” in the words of Barry Graubart from Alacra) to their advantage by scouting more and more free inputs for their higher value information packages,  and they know how to use commodity-level information as a marketing tool.

For more on the topic of content commoditization and the importance of moving up the content value chain, see the slides from my e-Patient Connections 2009 presentation (esp. slides 7-11).  Although focused on the opportunities in the health content sector, these slides apply to all types of information. 

Also, for detailed examples from the companies that presented at Data Content09, full video of the sessions for those who were unable to attend are available for purchase here.                  

Happy Thanksgiving!

                        

 

Headline Commentary Nov 9-22

  • » Linda Peitzman, CMO of Wolters Kluwer Health, on Practicing EBM with Order Sets

    Very good article by Linda Peitzman, MD, CMO (Medical) of Wolters Kluwer Health on benefits of order sets. Article provides some detail on how to implement order sets to ensure everyone receives latest most current version. Note, hour long interview with Linda, Nancy Greengold (of Hearst Business Media and co-founder of Zynx Health), Sundeep Karnik (fmr VP Strategy Elsevier Health) and Gary Kennedy, CEO of Remedy MD can be found here: http://www.berkerynoyes.com/pages/innovations_in_evidence_based_medicine.aspx

  • » Transparent Health Network provides pricing for direct patient-provider transactions

    InformationWeek profiles Transparent health Network, which is compiling prices for direct purchases of healthcare services by patients.

  • » Illinois launches hospital compare site

    IL launches its hospital compare site. Article points out that public ratings rarely reflect quality of care.

  • » Flybridge invests $3M in pilates ecommerce business

    Flybridge invests in woman-owned pilates equipment seller, which has sold over $500M in equip on QVC over the past 12 years.

  • » Experiments Treated as Teamwork

    WSJ writes about new x-discipline collaboration among research scientists. Key point relates to how these scientists are creating their own databases. No mention of third party publishers in this new world of data-driven research.

  • » Following Patient to Improve medicines management and reduce errors

    Workflow study that follows patient through hospital identifies areas for improvement.

  • » Global Wellness Program Strategies

    Jane Sarasohn-Kahn reviews recent study by Buck Consultants on growth of wellness programs in a variety of countries and compares the priorities of each country’s wellness programs. US is only one where cost-saving is key objective.

  • » Health gets personal in the cloud - O’Reilly Radar

    Brian Ahier writes about recent developments in electronic healthcare records with a focus on Practice Fusion and GoogleHealth’s attempts to offer patient info that is consistent with physician info.

  • » Practice Fusion adds patient portal

    Matt Holt comments on Practice Fusion’s announcement of patient portal to coincide with their free EHR s/w.

  • » Wrap-up of Public Health and Technology (PHAT) event at Harvard School Public Health

    John Moore of Chilmark Research, who moderated closing panel, recaps the day’s highlights. I’ll add that John did a very good job on the last panel, which included Esther Dyson, Steve Munini COO Dossia, Fred Smith of CDC, and George Willock, CEO of HealthString. Audience appreciated the focus on the patient (Adam Bosworth did focus on patient, too). I believe it was Esther who said: “the patient is the most important input into health decisions”. She mentioned the “quantified self” movement and Society for Participatory Medicine also got a plug. This was the most forward-looking session that addressed social media and the exploding amount of new data that will be available for analysis.

  • » Diagnosis is Not Enough, Measuring Medical Outcomes is Critical — Big Think

    Very good video by Nobel laureate in biochemistry, Paul Nurse, who makes the point of the importance of recording healthcare outcomes and analyzing data to prevent misunderstandings based on false correlations. He uses the vaccination scare as an example.

  • » DataONE, a collaboration between university and govt earth scientists to build common database

    DataONE (Data Observation Network for Earth) is one of two $20 million awards made this year as part of the National Science Foundation’s (NSF) DataNet program. The collaboration of universities and government agencies coalesced to address the mounting need for organizing and serving up vast amounts of highly diverse and inter-related but often incompatible scientific data. Resulting studies will range from research that illuminates fundamental environmental processes to identifying environmental problems and potential solutions.

  • » Kevin MD on Breast Cancer Screening Guidelines Backlash

    Good balanced view of response to recent breast cancer screening guidelines.

  • » Center for Ix Therapy to Shut Down

    Center for Ix Therapy, which was represented at our first Health Content07 conference, to shut down Nov 30, 2009. The Center was small organization with limited resources, and suffered from trying to define a space that already existed and was far more widespread and diverse than their definition of Ix Therapy.

  • » E-Patients: E is for energized and engaged

    Lois Wingerson writes about Healthcamp NYC and ePatients.

  • » Google Scholar now offers limit by legal opinion

    Wonder what Lexis and Westlaw will say about this?

  • » Hospitals Increasing Rev through Business IT apps

    HR and billing IT apps are helping hospitals save money that can be applied to clinical improvements.

  • » FDA collaborates with Everyday Health to distribute consumer health info

    Makes sense. FDA and other govt sources are not best at marketing and distribution. Everyday Health (Waterfront Media) can take on that role to extend reach of FDA info.

  • » Has Allscripts Overplayed its Hand?

    Latest version of Allscripts (version 11) was launched before it was debugged. HDM asks if Allscripts has overreached its grasp since its merger with Misys. Note also the prices for the KLAS reports: $980 for providers; $11,850 for others!

  • » Andy Grove Promotes Translational Medicine Degree

    Grove, former CEO of Intel, promotes concept of new degree to help accelerate the cycle from medical research discoveries to mass production of new treatments. Essentially, Grove wants to combine skills of researchers and engineers to disrupt current cycle that can take many years from bench research to broad availability.

  • » Medical start-up puts faith in primary, preventive care - JSOnline

    ModernMed, a concierge medical service in Milwaukee, launches with 2 primary care MDs. Founder believes healthcare costs can be controlled via effective primary care.

  • » Checking the right boxes, but failing the patient

    Physician posits that dependence on checklists may not be to the benefit of good patient care if insufficient attention to individual patients is paid.

  • » CambridgeSoft Announces Investment by Health Evolution Partners and …

    CambridgeSoft, which provides IT solutions for pharma BI (esp R&D), receives funding from Health Evolution Partner (David Brailer’s PE company). CambridgeSoft is touting its SaaS solution for pharma & chemical research.

  • » NPR’s OnTheMedia interviews Gary Schwitzer about Health Info on Morning TV programs

    Gary slams the morning TV shows for their promotion of junk information about weight-loss and other health issues. I agree that for the most part, TV news health info is superficial and very seldom put in context. Wouldn’t it be great if the money were spent on disseminating helpful information and pointing people to more trustsworthy sources?

  • » CMS plans to share more data between agencies

    “The Centers for Medicare and Medicaid Services plans to boost data sharing among its various programs that have common functions using the Medicaid Information Technology Architecture (MITA) and the nationwide health information network (NHIN).” Sounds reasonable…

  • » Great Graphic Depiction of a Common Doctors Dilemma #hcsm #pm #hcr …

    How much information is optimal to share between patients & doctors? Great comments here.

  • » Reality check for checklists (reg req)

    Good article that points out the importance of system change (behavior change) for checklists and the like to be effective.

  • » When it comes to making data sexy, you can’t be too graphic - CNN.com

    Article makes the point that it’s great that gov’t agencies are providing more open data, but that data needs to be put in context and displayed in an engaging manner to really have full impact. And that, dear publishers, is what you should be doing…

  • » Commentary from Patient who attended FDA Social Media hearings

    Another outstanding post by DC patient, who writes that een though she is an engaged patient, she never would have thought to file reports of adverse effects (AE) via FDA’s MedWatch. Her comments make it pretty clear that the MedWatch channel is not effective for monitoring Rx AEs. Patients consider many factors before they single out any particular cause.

  • » A Patient’s Perspective on Day 1 of the FDA Public Hearing on Social Media | DCPatient

    Excellent round-up of Day 1 of FDA hearings on social media use by Pharma.

  • » Caring.com raises $10 million - San Francisco Business Times:

    Another story on the funding for Caring.com which recently acquired the Gilbert Guide.

  • » CVS Caremark takes stake in pharmacogenomics company

    CVS sees value in studying interaction between genes and medication for its PBM business and for its end-customers.

  • » Google Public Policy Blog: Making health-related ads more useful

    Google’s proposed ad format for Pharma ads. Presented at FDA’s hearing on social media.

  • » Doctor and Patient - Primary Care’s Image Problem - NYTimes.com

    Dr. Pauline Chen’s column about the decline in # docs who want to go into primary care. In large part, it’s due to large number of routine cases they deal with and the amount of paperwork and coordination required. Of course, pay is an issue too. This ties with articles I’ve published about the commodization of routine health care enabled by health IT. Programming routine tasks and allowing nurses and other clinicians to take over these tasks should relieve primary care physicians of the “burden” of routine tasks.

  • » George F. Colony’s Blog: The Counterintuitive CEO: How CEOs Can Rebuild Media Companies

    Forrester’s CEO on how old media needs to reinvent itself for digital world where customers decide what is valuable.

  • » Finding Credible Health Information Online: MedLibs Round 1.8 | Highlight HEALTH

    Nice rundown of vetted sources of online health information from medical librarians.

  • » Startup, Cleveland Clinic Partnering on Patient Records Search Engine - iHealthBeat

    Explorys, a start-up search engine, partners with Cleveland Clinic to develop search/analytics tool for patient records.

  • » Brian Ahier - Health IT & Healthcare Reform: The HITECH Foundation for Information Exchange

    David Blumenthal’s latest statement on goals of the ONC for interoperability of electronic health records.

  • » Medad Blog » Blog Archive » Day 1 of pharma social media hearings, after the morning

    Chris Truelove’s review of 1st morning of #FDASM

  • » Research (Ylabz) Google Health and Wave Mashup

    linking patient data and related information

  • » Converting to Electronic Health Records: fits and starts - O’Reilly Radar

    Very good article and great comments on hurdles that impede implementation of electronic health records/electronic medical records.

  • » FDA Webcast of Social Media hearings

    Live webcast of FDA’s hearing on use of Internet and Social Media Tools by FDA-regulated Medical Products, Nov. 12-13. Much anticipated meeting on topic of use of online media by Pharma and other FDA-regulated companies.

  • » Health Populi: Hospitals focus on quality, experience, and empowerment in patient portals

    Geonetric survey lists top objectives of patient portals created by hospitals.

  • » Consuming Interests: Best Buy to start selling health and fitness gear - News and tips for consumers on shopping, saving money, deals and credit - baltimoresun.com

    More outlets for distributing health and fitness gear as focus on wellness and prevention increases.

  • » Cough into your mobile phone for instant diagnosis - Telegraph

    Pretty interesting application. Not as far-fetched as it seems.

  • » CCHIT going on almost as if nothing happened | ZDNet Healthcare | ZDNet.com

    No matter the outcome on ONC pronouncements about meaningful use, CCHIT, the certifying board for EMR/EHR systems, is continuing to play its previous role. CCHIT describes itself as a “community” and believes they offer meaningful services to small hospitals and group practices.

  • » CCR and CCD - Google Health Developers | Google Groups

    Lots of info on various IT standards for EMR/EHRs

  • » FT Alphaville » Blog Archive » Boardoom execution at Reed

    Comments on Erik Engstrom’s new position as CEO of parent company Reed Elsevier. Engstrom has been CEO of Elsevier, the STM group of RE, for some time. Smart and analytical, I think he’s a good choice.

  • » Life as a Healthcare CIO: The Genius of the AND
  • » UnitedHealth Group’s Ingenix acquiring CareMedic - Minneapolis / St. Paul Business Journal:

    CareMedic, a Florida revenue cycle management (RCM) company, to be acquired by UnitedHealth’s Ingenix group. Ingenix now has near end-to-end platform for managing every step of the revenue cycle, from patient registration to reimbursement.

  • » Health Care Renewal: Paging (and Paying) “Dr Coca-Cola”

    Well, even though someone’s gotta pay for the production and dissemination of information, I don’t like this alliance and don’t believe AAFP can be objective in its research on effect of sugary soft drinks if Coke is the sponsor.

  • » Googling can mislead people seeking health information - washingtonpost.com

    WaPo on how some people may overreact to info they find on online health sites. Writer overreacts a bit herself in implying that online resources shouldn’t be used to help diagnose one’s condition. Agree that health literacy is needed; that is, consumers need better training to vet health resources. But, we’ll have hypochondriacs in the real and virtual worlds. Not everyone will gain the same benefits from online health resources.

  • » Official Google Blog: Finding flu vaccine information in one easy place

    Google now incorporating dat aon flu shot availability and mashing it up with Google Maps to illustrate where flu shots are currently available. Note, Google is compiling info provided by clinics. More proof positive that Goog is a content publisher.

  • » Tailwind Capital Invests in SDI Health LLC | Business Wire

    SDI Health, a PA company that provides healthcare data analytics services, receives funding from Tailwind Capital.

  • » FastIgnite, Inc. – Startup Tools

    FastIgnite site offers tools for start-up companies to calculate pre-money valuation, vesting, and more.

  • » Making sense of health statistics

    Article on lack of transparency in reporting health research and health statistics.

  • » Thomson Reuters Clinical Surveillance Solution Offers Powerful New Functionality to Improve Clinical Quality and Reduce Costs - Thomson Reuters

    CareFocus, parat of the Clinical Xpert suite of CDS workflow solutions from Thomson Reuters (fmly Mercury MD) extends functionality of product line.

  • » The Value of Openness: The PatientsLikeMe Blog » Redesigned Treatment Reports on PatientsLikeMe

    Narrated slide slow illustrating new features of reports on Patients Like Me. Impressive.

  • » Why Participatory Medicine? | e-Patients.net

    Dr. Danny Sands on why he believes in participatory medicine and informed patients.

  • » PHRMA - PhRMA Statement About Accessing Online Health Information

    PhRMA proposes methods for verifying FDA-approved data in health info provided to consumers. FDA logo on sites?

  • » iPhone Medical App Review: The Merck Manual Professional Edition Medical App is the First Encyclopedia of Medicine that Fits in Your Pocket

    Good concise review of Merck Manual Professional Ed. for iPhone

  • » How Facebook and Twitter are Changing Healthcare

    Excellent slide deck that describes influence of social media in healthcare: pharma, med school, epatients, doctors, nurses.

  • » Unboxed - Digitally Tracking the Elderly to Help Prevent Falls - NYTimes.com

    Describes use of mobile devices to monitor steadiness of eldery to prevent falls. Good descriptions of how data from monitoring devices can be used in research to vastly improved current snapshot approach of medical research.

  • » With Doctors in Short Supply, Responsibilities for Nurses May Expand - Prescriptions Blog - NYTimes.com#more-11897#more-11897#more-11897#more-11897

    Focus on shortage of primary care doc and how nurses will take on more resposibility. Agree, but shortage isn’t the source of problem. Rather, commoditization of basic medical care & procedures due to digitization of health care info is source of change. See piece on “heatlh content is rapidly becoming a commoditiy” in my blog at Health Content Advisors.

  • » iChemoTracker Keeps Tabs on Your Chemo Regimen

    Merck offers iPhone app that allows chemo patients to track symptons, etc.

  • » Practice management a hot topic for Sermo docs | Healthcare IT News

    Sermo creates community on practice management topics for docs to share info about healthIT and the business issues of running a practice. There are even CME activities with 8 module curriculum titled: The New Business of Medicine.

  • » Going (to) Google | The Noisy Channel

    Chief scientist at Endeca, a specialist in faceted search, joins Google.

  • » Microsoft to launch new healthcare IT Web series | Healthcare IT News

    Microsoft will launch a video web series on health IT beginning Nov 11, 2009.

  • » Data.gov linking to HHS healthcare data sets

    Review of data.gov with emphasis on healthcare data.

  • » Former Health IT Czar David Brailer, M.D. to Speak at WHIT v5.0 Conference on Modernizing Healthcare - ahier’s posterous

    Long interview with David Brailer, now a PE exec, fmly Director ONC.

  • » Emap taps Doctors.net for joint research and comms projects | News | Research

    Emap titles Health Servie Journal and Nursing Times partners with Doctors.net.uk to share content and conduct research.

  • » Wolters Kluwer Health Appoints Anne Woods to Chief Nursing Officer; Strengthens Its Commitment to the Nursing Market

    Anne Woods promoted to CNO (Chief Nursing Officer) at WK Health. She’s responsible for nursing strategy across Medical Research & journals publishing businesses.

  • » Maneuvering Medical Institutions Through the Wild Waters of Social Media: A Talk With John Sharp of the Cleveland Clinic « Significant Science

    Hope Leman’s interview w/ John Sharp of Cleveland Clinic.

  •  

    Headline Commentary Nov 1 - 8

  • » Magazine Preview - If Health Care Is Going to Change, Dr. Brent James’s Ideas Will Change It - NYTimes.com

    NYTimes on how InterMountain Healthcare is adapting EBM practices to improve outcomes.

  • » When Doctors Create Their Own Evidence-Based Medicine - Health Blog - WSJ

    Short article on Intermountain health and how it is adapting EBM to improve outcomes.

  • » Initiate Systems Acquires Accenx | Reuters

    Initiate Systems (healthcare data mgmt) acquire Accenx, a provider of health info exchange solutions.

  • » New partnership pushes PBM services to kiosks in doctors’ offices | Healthcare IT News

    Express Scripts partners with Greatwater S/w to provide PBM services to patients on kiosks in doctor’s offices.

  • » Overcoming Our Social Challenges - Getting Started with Social Media in Biotech/Pharma

    Shwen Gwee’s presentation on Social Media usage in pharma. Excellent presentation.

  • » FasterCures - Patients Helping Doctors

    Michael Milken’s FasterCures foundation site.

  • » Jeff Arnold launches ‘next generation WebMD’  | ajc.com

    Jeff Arnold, fmly of WebMD and more recently HowStuffWorks, to lauchn Sharecare, a consumer health info site supported by medical device from a group of physicians.

  • » Sermo Launches the Practice Management Exchange to Support the New Physician Practice in a Changing Healthcare World | Reuters

    Sermo, the online community for doctors, launches new community for exchanging info on practice management for small & individual practices. Seems like a better app than their original app.

  • » 75 hospitals recognized for their exceptional quality achievements - ahier’s posterous

    Data Advantage names to 75 hospitals in their value index.

  • » http://www.slideshare.net/timoreilly/state-of-the-internet-operating-system

    Tim O’Reilly’s preso from PayPal Innovate 11/3/09. Good focus on “sensor data”, that is data are generated from wireless devices. Esp. important in healthcare.

  • » Why Comparative Effectiveness Research is a market opportunity | eyeforpharma.com | Pharma strategy for the busy executive

    Interesting review of recent report from Quintiles with thesis that pharma should take lead in establishing valuation system for their products in line with the comparative effectiveness (CER) concept.

  • » A New Market Opportunity | DeepDyve Blog

    DeepDyve’s CEO, Bill Park, provides detailed analysis of the market opportunity for their new rental model of articles. Nice to see him sharing so much detail.

  • » 5min and HealthCentral Announce New Online Health Video Network | Reuters

    HealthCentral partners with 5min, an aggregator of health & wellness videos.

  • » Quintiles inks pharma deals

    Quintiles continues to build alliances with big pharma for CRO.

  • » Former Genzyme executive joins cancer diagnostic business - The Boston Globe

    Mara Aspinall joins On-Q-ity as CEO. On-Q-ity (could they have created a more difficult company name to type?) was created by combining two investments of Mohr Davidow (Cellective Diagnostics and the DNA Repair company). On-Q-ity will focus on “developing new, cheaper and more effective treatments for cancer by tracking suspicious cells in a patient’s blood stream that indicate resistance to treatment, Aspinall said. On-Q-ity will focus on breast and thoracic cancers first, then prostate and other solid tumor cancers. developing new, cheaper and more effective treatments for cancer by tracking suspicious cells in a patient’s blood stream that indicate resistance to treatment, Aspinall said. On-Q-ity will focus on breast and thoracic cancers first, then prostate and other solid tumor cancers” (from PE Hub).

  • » Qforma Appoints Erin McLaughlin as Director, Field Operations | Reuters

    Qforma, a predictive analytics company that has an app that rates doctors based on their published writings along with the usual critieria, hires former WK Health (NDC) exec.

  • » http://getbetterhealth.com/using-icd-9-codes-to-describe-your-morning/2009.11.02

    For medical coding geeks only; an MD applies ICD-9 codes to daily living….

  • » The New PubMed: Trick or Treat? « Laika’s MedLibLog

    Librarians are not pleased with redesigned PubMed, which may be fine for simple text searches, but not for complex targeted searches. My reaction: PubMed’s redesign opens the door wider for commercial publishers who can present better alternatives. Problem: they will pay for access.Need to find out what s/w PubMed is using.

  • » Diagnosis: What Doctors Are Missing - The New York Review of Books

    Dr. Jerome Groopman (author of How Doctor’s Think) writes on limitations of current diagnostic methods and EBM.

  • » Healthcare@Intel · Musings from TED MED So Far: The Medical Model is Hard to Move Past

    Good commentary on recent TEDMED event. Key issue in “mainframe” mentality of existing medical system. Need to move to “health” system.

  • » GE launches new eHealth business unit

    eHealth will focus on improving methods for sharing health info between patients and clinicians. Includes security features (patient ID, data privacy).

  • » Corporate Wellness Programs: Healthier Employees, Lower Costs - Kaiser Health News

    JNJ has launched project to market corporate wellness admin to other companies.

  • » Medpage Today BilPil Page

    Live (and archived) coverage of BilPil healthcare “unconference” in San Diego from MedPage Today.

  • » Angie Hicks ‘95 Receives McDermond Medal for Excellence in Entrepreneurship
  • » FDA meeting on social media usage by Pharma

    Some details on Nov 12-13 FDA public hearing on use of social media by pharma. list of speakers included

  • » Organization focused on improving understanding of health statistics

    For medical professionals and patients.

  • » Six Until Me.: ePatient2009: Voice of the Patient.

    Summary of SixUntilMe’s preso at epatient connections.

  • » Ghost-writers Hired by Drug Companies Write Journal Articles, Then Find the Medical Authors | InjuryBoard Virginia Beach

    Detailed explanation of the process used by many pharma companies to find academics to serve as lead author for scholarly journal articles that are “ghostwritten” by professional writers hired by pharma.

  • » DeepDyve’s Rent-to-Own Service

    MaryDee Ojala on DeepDyve’s new rental model for scholarly articles.

  • » Philips DirectLife Review: A Tamagotchi for Calorie Counters | Slipstream | Fast Company

    Philips introduces the Directlife device that calculates how many calories burned.

  • » Taking the Mystery Out of Health-Care Pricing - WSJ.com

    Report on some small steps taken by select providers to post prices of their services.

  • » Trends: The Social Life of Health Information | Pew Internet & American Life Project

    Susannah Fox’s preso from epatcon