Archive for the ‘EBSCO’ Category

Health Content08 Review

• Posted November 18th 2008
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• by Janice

Our theme for Health Content08 was Incumbents, Innovators, and Intermediaries. The conference demonstrated through programming, presentations and executive panel discussions how IT and the movement toward consumer-directed healthcare are forever changing the way healthcare publishers produce and deliver information to patients, medical professionals, and healthcare payers and administrators. 

At Health Content08, we brought together CEOs and strategists from  leading consumer health media companies and professional medical publishing companies in our morning panels to offer, in the words of one of the panelists, a view of “industry-specific trends in the context of our respective strategies“.  These morning panels, and the keynote by West Shell III, Chairman and CEO of Healthline Networks, were highlights of the event. 

The afternoon sessions explored our main themes in more detail through case study presentations.  EBSCO Publishing, HealthGrades, Staywell Consumer Health, Advanstar Communications, BenefitFocus Media, Trigram America, and Consumer Reports all offered insight into how they are transforming their information into interactive information tools and livening up their content with video, audio, and integration into customers’ workflow.  We closed the program with a look at how personalized medicine will affect the production and consumption of health care information.

Wednesday afternoon’s Innovators Showcase proved to be a huge success.  Eleven early stage health content companies took the stage and wowed our audience with their new approaches to helping consumers and professionals solve their information needs. 

Once again, I would like to thank our superb speakers. One attendee went out of his way to tell me that he learned something in every session.   We will have to work hard to outshine the quality of the panelists and presenters from this year’s event.  It was our goal to provide the audience a better understanding of the connection between consumer and professional healthcare publishing and based on feedback from the audience-and speakers-we succeeded. 

We will draw on the examples from Health Content08 in future posts to this e-newsletter.  For those of you who attended Health Content08, thank you. It was a pleasure to meet all of you.  For those of you who missed the event this year, we hope to see you at the next Health Content conference.  ICYOU.com will have some videos from the event to share with everyone very soon.

We start planning for our next event immediately and will continue to report on notable developments in health content in our Health Content in Perspective blog/e-newsletter.  We welcome feedback on the conference and would be delighted to hear from potential speakers and ideas for next year’s program. 

 

Health Content Innovators Take Center Stage at Health Content08

• Posted November 14th 2008
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• by Janice

Our Health Content08 Conference, held Wednesday & Thursday of this week was a resounding success.  We’d like to thank the outstanding speakers, advisory board, sponsors and engaged audience for their participation.  More reviews of the conference will be posted soon, as well as links to session videos for those who attended.  For now, I append the press release that details the early-stage companies that dazzled us at the Wednesday afternoon Innovators Showcase. [Note, BodyMaps was unable to attend.]

—————————————————————————————-

Wed Nov 12, 2008 8:00am EST

Conference, produced by Health Content Advisors, convenes
commercial health content producers and syndicators in both consumer
and professional markets

PHILADELPHIA–(Business Wire)–
Health Content Advisors, (www.healthcontentadvisors.com) (a
division of InfoCommerce Group, Inc. (www.infocommercegroup.com) is
pleased to announce the winning entrants to present at Health
Content08’s Innovators Showcase being held today, Wednesday, November
12 from 2-5pm.

The debut Innovators Showcase is being held in conjunction with
Health Content08, a full-day conference that takes place on Thursday,
November 13, from 9 am to 5 pm, both at the Park Hyatt, Philadelphia.
It is being sponsored by Berkery, Noyes.

The theme of Health Content08, Incumbents, Innovators, and
Intermediaries, was chosen to highlight how technology and market
forces are driving health content publishers to innovate or partner to
meet new market opportunities.

The twelve early-stage health content companies selected to
present at the Innovators Showcase include:

BodyMaps, Paramount, CA
change:healthcare, Franklin, TN
eCaring, New York, NY
ENURGI, Singer Island, FL
DeepDyve(TM) (formerly Infovell), Menlo Park, CA
GenomeQuest, Westborough, MA
HealthWorldWeb, Staten Island, NY
Healthcare News Network, Cape Coral, FL
Healthy Humans, Wayne, PA
OneClickMed, Mesa, AZ
PatientImpact, Evanston, IL
RemedyMD, Sandy, UT

At Innovators Showcase, you will hear from companies that are:

– creating and transforming content to provide better sources of
healthcare information to consumer markets;

– creating infrastructure and integrating data with applications
to improve the flow of information between stakeholders; and

– capitalizing on the trend toward personalized medicine.

The value-added health care information and decision tools
produced by these innovators are transforming the market for health
care information used by all stakeholders in the health care industry,
including hospitals and physician practices, medical and clinical
researchers, consumers/patients, pharmaceutical companies, patient
advocates and other intermediaries.

Of special note, OneClickMed is making its debut at Health
Content08 and Infovell is announcing its new name and brand identity:
DeepDyve (TM).

The full program is available at: www.healthcontent08.com, with
detailed schedule at:
http://www.healthcontentadvisors.com/2008/11/05/schedule-for-health-co
ntent08/. (Due to its length, this URL may need to be copied/pasted
into your Internet browser’s address field. Remove the extra space if
one exists.)

ABOUT HEALTH CONTENT ADVISORS

Health Content Advisors provides consulting services to consumer
and business health content companies and serves as an industry
connector and arbiter of best practices and trends. It continually
monitors and interprets shifts in information usage in all sectors of
the healthcare market to guide publishers in their current business
and identify opportunities. Its blog, Health Content in Perspective,
is issued every week and can be accessed at
http://www.healthcontentadvisors.com/blog/. More information about Health
Content Advisors is available at http://www.healthcontentadvisors.comor by
calling 781-356-1766.

InfoCommerce Group, Inc.
Roxanne Christensen, 610-505-9189
rchristensen@infocommercegroup.com

Copyright Business Wire 2008

 

Schedule for Health Content08

• Posted November 5th 2008
• Comments (2)
• by Janice

I have received several requests for the schedule of the sessions at Health Content08, which will be held next week (Wednesday, November 12 and Thursday, November 13) at the Park Hyatt in Philadelphia.   We look forward to meeting many of you there!

The full schedule follows:

Conference Program

Wednesday, November 12, 2008 - Grand Ballroom

INNOVATORS SHOWCASE
2:00 - 5:00 Innovator Presentations
5:00 - 6:30 Cocktail Reception sponsored by Berkery Noyes

Thursday, November 13, 2008

CONFERENCE PROGRAM
8:00-9:00 Continental Breakfast

9:00-9:10 SETTING THE THEME
Russell Perkins, Founder and Managing Director, InfoCommerce Group
Janice McCallum, Managing Director, Health Content Advisors

9:10-10:00 KEYNOTE PRESENTATION
West Shell III, Chairman and Chief Executive Officer, Healthline Networks

10:00-10:10 Health Content in Perspective: The Big Picture
Janice McCallum, Managing Director, Health Content Advisors

10:10-11:00 Session - Consumer-driven healthcare
Scott Meyer, Entrepreneur-in-Residence, Warburg Pincus [Moderator]
Jack Barrette, CEO & Founder, WEGO Health
Jeremy Shane, President, Health Central Network
Benjamin Wolin, CEO & Co-founder, Waterfront Media Inc.

11:00-11:15 Break

11:15-12:15 Session - Innovations in Evidence-based Medicine
Tom O’Connor, Managing Director, Berkery Noyes [moderator]
Nancy Greengold, MD, MBA, Vice President & Medical Director, Hearst Business Media
Dr. Sundeep Karnik, MD, Senior Vice President, Strategy and Development, Elsevier Health Sciences
Gary D. Kennedy, CEO & Chairman, RemedyMD
Linda Peitzman, MD, Chief Medical Officer, Wolters Kluwer Health

12:15-1:30 LUNCH - Conservatory

1:30- 2:15 Session - Lively Up Your Content
Megan St. John, Managing Director, InfoCommerce Group [moderator]
Deborah Breen, Director of Medical Market Development, EBSCO Publishing
Helen Hoart, President, StayWell Consumer Health Publishing
Nina Sossamon-Pogue, VP of Media, BenefitFocus 

2:15 - 3:00 Session - Clinical News to Clinical Tools
Teri Mendelsohn, President, Mendelsohn Consulting, Inc [moderator]
Mike Alic, Vice President, Electronic Media Group, Advanstar Communications
Carolyn Simpkins, MD, Business Development Manager, BMJ Point of Care

3:15 - 3:35 Break

3:35 - 4:15 Session - Getting Clear on Price Transparency
Russell Perkins, Founder and Managing Director, InfoCommerce Group [moderator]
Danny Ezrol, Vice President, Strategy & Business Development
Thomas Johnsrud, Executive Vice President, Trigram America
Ronni Sandroff, Director/Editor, Health and Family, Consumer Reports

4:15- 5:00 Session - Let’s Get Personal
Janice McCallum, Managing Director, Health Content Advisors [moderator]
Anne Seymour, Associate Director, BioMedical Library, University of Pennsylvania
Rishi Sikka, MD, Chief Medial Officer, Praxeon

Conference concludes

Sponsored by: Berkery Noyes

 

Healthline Networks to Keynote at Health Content08

• Posted August 4th 2008
• Comments (0)
• by Janice

West Shell III of Healthline Networks to Keynote; Breakthrough Companies Will Kick-off the Program

PHILADELPHIA–(BUSINESS WIRE)–Health Content Advisors, (www.healthcontentadvisors.com (a division of InfoCommerce Group, Inc. (www.infocommercegroup.com) announced today that West Shell III, Chairman and Chief Executive Officer of Healthline Networks, will present the keynote address at the second annual Health Content08 conference to be held November 12-13, 2008 in Philadelphia.

Shell will address best practices, promising opportunities and potential pitfalls as health content companies navigate a rapidly-evolving landscape. “Technology is the new intermediary between key stakeholders in the healthcare vertical, building greater efficiencies, driving innovation and generating profits,” says Shell. He will also discuss how content companies can build equity through innovative online distribution and advertising models.

The theme of this year’s conference, Incumbents, Innovators, and Intermediaries represents how market forces in the healthcare industry are putting pressure on publishers to innovate to meet the needs of consumers and health professionals who are demanding more customized content and faster, more efficient access to larger collections of health information.

Health Content08 is expanding this year to include Innovators Showcase, where 10 emerging companies, selected by an advisory committee, will present initiatives that will re-set the standards for the industry. Sponsored by Berkery Noyes, this kick-off session will demonstrate how companies are leveraging opportunities in the areas of: Online Consumer Healthcare Information, Clinical and Point-of-care Information Services, Price and Quality Metrics, and Personalized Medicine. The submission application is available on the conference web site.

Confirmed companies represented on the program include Advanstar Communications, Berkery Noyes, BenefitFocus Media, BMJ Point of Care, ConnectivHealth, Consumer Reports, EBSCO Publishing, Elsevier Health Sciences, Healthbase Online, HealthGrades, Hearst Business Media, Lois Drapin & Company, Mendelsohn Consulting, OptumHealth, Praxeon, RemedyMD, WEGO Health and Wolters Kluwer Health.

Additional conference sponsors this year include Really Strategies, producer of RSuite, and BenefitFocus Media/icyou.com.

The Health Content08conference program is available at:

www.healthcontent08.com

ABOUT HEALTH CONTENT ADVISORS

Health Content Advisors provides consulting services to consumer and business health content companies and serves as an industry connector and arbiter of best practices and trends. It continually monitors and interprets shifts in information usage in all sectors of the healthcare market to guide publishers in their current business and identify opportunities. Its blog, Health Content in Perspective, is issued every week and can be accessed at www.healthcontentadvisors.com/blog. More information is available at www.healthcontentadvisors.com or by calling (781) 356-1766.

ABOUT INFOCOMMERCE GROUP, INC.

InfoCommerce Group provides consulting and research to commercial database publishers. InfoCommerce Group also publishes ICG Weekly Perspective, the influential weekly blog which can be accessed at www.infocommercegroup.com/blog, as well as books and special reports. It produces the annual InfoCommerce Conference as well as the Health Content conference, and the InfoCommerce Models of Excellence awards. More information is available at www.infocommercegroup.com, or by calling (610) 505-9189.

 

For Content Providers, It Pays to Stay Healthy

• Posted July 24th 2008
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• by Janice

A recent alliance between EBSCO’s Health Library and HealthFitness shows how  content providers are finding lucrative new opportunities with payer-supported consumer health information services, just as broad-based consumer web health portals and ad-based social media seem to be hitting a wall.      

EBSCO Publishing is licensing its EBSCO’s Health Library to HealthFitness, which provides health management programs that include screenings, risk assessments, coaching and on-site fitness centers for Fortune 500 clients, to enhance its web-based information resources. EBSCO’s Health Library includes disease fact sheets, a drug database, articles on wellness topics, alternative and natural treatments, a medical dictionary and information about procedures and tests. 

This is a wise move by EBSCO and no doubt marks the start of an upsurge in similar licensing deals between content providers and payer-supported organizations as health management programs increase in number and re-tool to provide incentives to follow healthy living habits.  Employers that pay for health insurance have an obvious incentive to keep medical payments under control by encouraging their employees to improve their health through better nutrition, exercise, and disease-management, thereby reducing their need for medical care. This is creating demand for information aimed at keeping people healthy and provides an opportunity for content providers to do well by keeping people well.