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Archive for the ‘HealthCentral Network’ Category
Today’s Health Content Headlines
- Posted March 11th 2010
- Comments (0)
- by Janice
Please scroll down if the story you are looking for is not the first headline. New stories are added throughout the day and I may have provided a link to the most current story that is now lower down on the page. Follow me on Twitter @janicemccallum.
Needed: Guided Navigation for Health Information Search
- Posted February 3rd 2010
- Comments (0)
- by Janice
There has been a lively dialogue occurring on the e-patients.net site this past week about how Google and Microsoft Bing display search results for health care queries. Google recently introduced a special result listing that provides links to Mayo Clinic, ADAM, WebMD and MedlinePlus when users type in a common health condition as their search term. For example, type in “hypertension” in the Google search box and the first listing in the search results will look like this:
| Hypertension | |
| Google Health Mayo Clinic Medline Plus WebMD | |
| Hypertension is the term used to describe high blood pressure. Blood pressure readings are measured in millimeters of mercury (mmHg) and usually given as two numbers. For example, 120 over 80 (written as … www.google.com/health |
|
The thread on e-patients.net was initiated by Susannah Fox, Associate Director, Digital Strategy at Pew Internet Research and so far has elicited 73 comments about Google’s policy of providing special placement for these four specialty health sites. Further comments on the post focused on the inability of existing consumer health portals, aggregators, and search engines in guiding patients to information sources that may be more relevant to them. I highly recommend a thorough reading of Susannah’s post and the subsequent comments.
I contributed the following comments: “At this point, the big search engines focus on the broadest topics and Mayo, ADAM, WebMD and MedlinePlus are good sources for basic info on diseases and conditions. But, the common complaint I hear about these resources is that they are too broad, not deep enough, too removed from the current needs of the patient, and certainly not geographically specific.” Susannah wisely brought up the topic of how useful it would be to offer more guidance to people who are seeking more specific reliable information in their health-related query. She asks “I wonder if curated search results are the answer to the ongoing debate over information quality?”
It may be difficult to offer “pre-curated” health information that suits everyone’s needs because of the vast array of queries and the disparate number of sources that exists. The ‘big 3′ consumer health portals, WebMD, EveryDay Health[ii], and HealthCentral already serve as curators to the content they make available under their umbrellas. But, these sites share many of the same mile-wide, inch-deep characteristics of the previously mentioned sites. Even though there are some patient communities represented on these consumer health portals, it is often difficult to find the relevant community and relevant information buried in a post.
The discoverability problems in consumer health search relates to the early-stage of the health content product life cycle. Some online patient communities may have existed for a long time, but most are relatively new. Because many are small and specialized, it is unlikely they will ever achieve sufficient PageRank in Google’s relevancy algorithm to be listed on the first couple of search results pages on Google.
As social networking and other factors that drive the demand for healthcare information matures, there will be more demand for services that guide users through the process of researching, communicating, and recording health information. Who will be the likely winners in the race to provide guided navigation to health information? There are roles for EHR/PHR vendors, content companies (i.e., publishers), patient community sites, pharma and other vendors, providers, and payer organizations to create, distribute and sponsor health content. I expect to see a growing number of licensing and other content sharing deals between these health industry stakeholders in the coming years. And there will always be a role for aggregators and search engines that can improve the customer experience.
[i]Note, Google has changed the display to read “Google Health” instead of ADAM. Google licenses the content from ADAM.
[ii] Everday Health (the new parent company name for what was formerly Waterfront Media) filed to go public last week.
Headline Commentary Oct 5-Oct11
- Posted October 11th 2009
- Comments (0)
- by Janice
Another review of Health 2.0 conference with good overview of startups (and some older companies) that presented.
Reports on iGuard whitepaper and CDC stats on prevalence of Rx drug usage in US.
Excellent review of last week’s Health 2.0 conference. John Moore from Chilmark Research understands the Health IT issues as well as anyone and articulates problems of interoperability better than anyone. Only comment from Health CONTENT Advisors: content producers/owners are left out of the discussion. IT companies don’t own the data, in fact at the current time they don’t bundle in much data with their services. But, we see lots of activity in deals between healthcare publishers and health IT vendors occurring and think that health content will receive more attention from the folks who are focused on IT aspect in the near future. Note, John’s comment abt Quicken Health & fact that one can hover over a test and see info about it is a great example of how content adds “meaning” to the use of IT tools.
Example of using wellness programs to lower health insurance costs.
Kevin Kruse of Kru Research details his reasons for launching e-Patient Connections 2009. I am speaking at the conference on the market for health content for e-patients. Important point: e-Patients both produce and consume health info.
Cleveland Clinic list top 10 medical innovations that they view as having significant potential for s-t clinical impact.
Balanced review of the recent Health 2.0 conference in SF.
Brief article on Epic, one of the big players in the market for Elec. Medical Records. Big success for Epic came when Kaiser chose them.
Safeway, which has stood out for its programs to encourage healthy behavior (mainly weight loss) of its employees, supports amendment that will allow larger incentives to employees who achieve health goals –as discounts to their health insurance premiums.
Brian Mossop names MyPACS.net as most impressive new clinical decision-making tool from recent Health 2.0 conference. MyPACS.net allow docs to post MRI, CT Scan or other DICOM images to get feedback from other radiologists/docs. He likes the fact that publication delay is eliminated.
Atlantic writer describes Adam Bosworth’s new company, Keas. Keas helps individuals make healthy choices and uses an individual’s personal health data to customize alerts and plans for health. Writer is dubious that consumers will flock to this type of “big brother” service that tells them how to eat, exercise, etc. But, I think she misses the point. Individuals will be pressured to use services like this by the companies that pay for their health insurance and healthcare. Rewards, incentives, nudges–however you want to characterize them–will be need in the form of cash or other incentives to encourage individuals to participate. Eventually, concern for one’s health may be sufficient to encourage usage, but not yet…
Slide presentation given by Lee Rainie of Pew Research to Medical Library Association.
List by topic of recommended external resources by Robert Wood Johnson Foundation.
Wow! Bershire Partners (MA) funds DC (Bethesda, MD) area life sciences services company with $125 M equity investment “for continued expansion through acquisitions”. “United BioSource helps biotechnology companies manage their clinical studies and assists in the regulatory approval process. The six-year-old company has grown exponentially through a series of acquisitions since its founding and now has 1,300 employees in more than 20 locations.
Review of the “tools” panel at Health 2.0, which highlighted integration of FirstDataBank’s drug codes for use by new consumer-focused health resources. Good move by Hearst’s FirstDataBank.
Sam Palmisano, CEO of IBM, at 2009 Medical Innovation Summit at Cleveland Clinic, Oct. 6, 2009
Verizon teams with Xora to provide app to track activity of home health workers and provide navigational tools.
Caring.com acquires Gilbert Guide. Both provide directory and infor resources on elder care. Caring has raised $6M and has far more users.
Very good post on the benefits of having audience members using Twitter during a conference presentation. Worthwhile reading for conference producers and presenters.
New Merck Manual Home Health Handbook launched with iPhone/iPod app available. Professional Edition of The Merck Manual also available on iPhone/iPod.
Article reports on possibility that UK could overhaul CME and require docs to pay 1/2 of CME costs.
David Cutler, econ prof at Harvard, writes that healthcare costs as % GDP may decline. Counter to CBO and other estimates, but he gives good reasons why the rate of increase may moderate.
Ed Silverman, who used to write the Pharmalot blog, which was discontinued when the newspaper that hosted it gave him a buyout offer and he went to Elsevier to edit the Pink Sheet, will restart blogging.
I like the idea. Safeway, which has been written up before, is mentioned as a company that saved $$ by providing incentives for employees to lose weight.
Notes from Data Drives Decisions panel at Health2.0.
Making the transition from ICD-9 to ICD-10 may require hospitals to upgrade their info systems.
Everyday Health partners with DSHI Systems to offer video symptom checker tool for consumers.
Healthline, keynoter from our Health Content08 conference, wins WebAward from Web Marketing Association for best healthcare website for 2009.
Josh Seidman emphasizes the importance of sufficient customer research prior to developing health IT tools. Josh asked panelists from start-ups that have created health info tools for patients how they did their research and the lack of responses is telling. In-depth research of usage behavior and user-needs seems to be lacking in health IT for professionals as well as patients.
Interesting. Gomez represents a good example of a company that evolved from a research firm to a provider of analytic tools. Gomez was prepping for an IPO, but premium from Compuware was high enough to make offer attractive.
Story on Adam Bosworth’s new company, Keas. May have already bookmarked this story.
Nice brief summary of early stage companies presenting at Health 2.0.
Royalty-based venture financing–where investors receive a % of monthly revenue– is gaining attention as new financing model.
Susannah Fox’s remarks at Health 2.0 conference about importance of engaging patients into healthcare. “if you’re not engaging patients, you’re doing it wrong.”
IOM held 2-day workshop on Evidence-Driven Practice. More info here.
Good post by Dr. Joseph Kvedar about steps small physician practices can take to move toward the benefits of EHRs. Kvedar also slams the attention that big EHR systems are receiving–and the $billions of federal incentives–since most doctors practice in small practice groups and cannot afford most of the EHR/EMR systems currently available.
HealthCentral’s CEO, Chris Schroeder, will speak at Health 2.0 on 10/6 & will highlight growth in number of bloggers on their network, primarily from their acq. of Wellsphere.com.
Acquired by PE company Patriach Partners in late 2007, Rand McNally has hired Dave Muscatel (UChicago Booth School ‘96) to revamp the company to position it well against Google Maps and Mapquest.
Announcement of new partnerships with Harvard Pilgrim & the postal service union’s health plan. Also lists some recent features, including ability to graph test results over time.
Profile of Keas, a healthcare decision tool set from Adam Bosworth, fmly of Google & Microsoft. I like the focus on helping use data for decisions.
OptumHealth and American Well are partnering to provide online medical services to Optum’s insured population.
Nature’s new open access Nature Communications, likened to PLoS One in this post.
CVS’s Medicare Drug plan(SilverScript and Accendo) will qualify to cover fewer subsidized members in 2010. They forecast losing about 1/3 of their subsidized customers in 2010.
DeepDyve, which offers search of premium medical publications along with other Web content, is raising $5M to help expand marketing and content development.
XML version of Fed Reg now available. Big news for value-added publishers of gov’t data. I once produced a CD-ROM version of Fed Register: formatting to make a useful reference tool was not easy at that time.
Be careful of semantics. Eric Schmidt repeadedly says that Google is not a content company, but he really means a “content development” company (editorial?). But, Google is very much a media company and by my definition a content company, too. They own some newspaper archives and are trying to own copyright to orphan books. What else do they have to do for everyone to realize that they are a content company? See this post by Erick Schonfeld with some early quotes from Ken Auletta’s forthcoming book on Google.
Author published by S&S describes online storage companies RapidShare, Megaupload, and Hotfile and how they play a role in illegal sharing of ebook files.
SpaFinder lists top trends in spas, including cross-polinations of “medicine” and “spa’. mentions rise in “wellness diagnostics” within the medical spa environment, from services like imaging, genomics, stress tests, lab tests, to stem cell banks as examples of services provided by medical spas.
Schmidt says Google not a content company, but is in business to help content companies thrive. Disingenuous statement. They are a content producer and will be a content seller if/when Google Books Settlement is concluded.
Great tips on how hospitals can track CMS updates and make sure their insitituiton remains current.
Description of retail clinics, like CVS MinuteClinic.
Some competing pharma cos cooperate in participating in coronary stent study. New trend in collaboration in medical research? Probably.
Jane Sarasohn-Kahn writes about the newly released study from PWC titled, “Transforming healthcare through secondary use of health data”. Jane focused on barriers to data liquidity (data flows between apps/stakeholders0. I’ll write up post that focuses on near-term opportunities for data publishers to offer data collections and analytic tools to mine newly available “secondary data” that is a byproduct of digitizing health records and health events.
Good overview of medical research and the importance of testing observational hypotheses with clinical trials. My 2 cents: new pools of data are becoming available via digital health record data and will allow larger-scale studies that can allow for more factors than current clinical trials.
Review of Health IT meeting 9/30/09 at Harvard Medical School to discuss “substitutability” aka interoperability/data exchange via APIs.
Proponent of use of safety checklists proposes that doctors who don’t follow rules be penalized.
Headlines for Jan 19-31
- Posted January 30th 2009
- Comments (0)
- by Janice
San Mateo-based Wellsphere is acq. by HealthCentral. PaidContent characterizes it as a technology play, along with some bump-up in scale. Wellsphere includes health-specific search engine, a mobile application, and an enterprise app. for powering a wellness portal for Stanford Univ.
Author of Nudge, the book that describes how “choice architecture” can be used to encourage healthful or otherwise beneficial behavior, gives his opinion on usefulness of medical checklists based on the recent study of noncardiac surgery checklists.
Interview with Stephen Forney, author of “10 Critical Growth Strategies Healthcare Executives Must Know”.
Consumer advocacy group, Consumer Watchdog, to change their policy and lobbying efforts to sell aggregated personal healthcare record info to advertisers.
InVivo on the Pfizer acquisition of Wyeth.
Medidata, a provider of hosted clinical development solutions, files for IPO.
David Rothman’s post points to a free online course “Understanding Evidence-based Healthcare: A Foundation for Action” offered by Consumers United for Evidence-based Healthcare (CUE)–a coalition of consumer health and consumer advocacy groups. A video describing CUE is included in post, too.
Princeton’s Uwe Reinhardt offers a primer on hospital reimbursement.
Legislation has been introduced (Physician Payments Sunshine Act) to require pharma companies and medical device manufacturers to disclose all payments to doctors.
Hospital group purchasing organization, Premier, to resell shift-scheduling application of Concerro.
John Morrow, a leader in creating and promoting systems for rating hospitals, writes on the importance of viewing value of health care from the patient’s perspective.
Elsevier adds books from W.B. Saunders, Mosby, Churchill Livingstone and Hanley & Belfus imprints to ScienceDirect.
EBSCO publishing acq. Salem Press. Companies had partnered for distribution in past and Salem created custom content for EBSCO. Salem publishes consumer health publications, as well as literature and history books. Berkery Noyes acted as advisor to Salem.
According to WSJ, talks have been underway for months and no deal is imminent, but a reported $60B deal would create a pharma giant.
Eclipsys which uses the tagline “the outcomes company” gets downgraded after missing earnings forecasts for Q4 2008 results. Analysts had expected eps of $0.35; Eclipsys announced eps of 7-11 cents for the quarter.
Headlines for Jan 19-25
- Posted January 25th 2009
- Comments (0)
- by Janice
Not health content specific, but a short, concise interview with co-founder and managing director of InfoCommerce Group, parent of Health Content Advisors. Focus on business models for publishers, esp. ad-supported vs. subscription/for fee.
Cleveland Clinic to begin adding info about financial ties to pharma, med device companies, etc. to profiles of doctors on their site. Pharma, in turn, say they will begin disclosing their payments to doctors.
Not health content specific, but relevant to online publishing: Two popular content management technology firms to merge. Interwoven includes LexisNexis and other B2B publishing companies as clients; UK-based Autonomy is also strong in legal market for e-discovery applications. Autonomy, which just reported strong Q4 20008 results to pay $775 for Interwoven. See www.autonomy.com for more details.
Peter Neupert, Corp VP, Health at Microsoft, posts on his recent testimony before Congress on health care industry improvements.
Carefx, which offers s/w that help integrate and organize data from multiple systems to improve workflow. The press release touts the addition of 200 more hospitals to its client roster and 200% revenue growth 2008/2007.
Elsevier acquires William Andrew Publishing of Norwich, NY. William Andrew is an STM publisher of applied science handbooks, references and databases.
CMS’ e-prescribing financial incentives go into effect this month. Some details on the program in this post.
Healthline’s HealthSTAT ad network ads AOL Health, iVillage, Organized Wisdon, tudiabetes.com, and WrongDiagnosis.com to its list of online health sites that use HealthSTAT to augment its direct ad sales.
David Rothman, one of the most highly regarded medical librarians, writes about the importance of promoting health literarcy, and his concern (to put it lightly) about social media enthusiasts who call for “crowdsourcing” of average citizens’ opinions to replace recommendations from medical professionals when seeking relevant health information.
Press release from Companion Global announcing that they have “received second-place honors in the “Best Website for International Medical Travel” category at 2008 Consumer Health World Awards.
DeepDyve, formerly Infovell, receives $3.9 million in early stage funding to expand its medical research service and introduce similar research services in other verticals. DeepDyve was a presenter at Health Content08’s Innovators Showcase.
Health Content08 Review
- Posted November 18th 2008
- Comments (0)
- by Janice
Our theme for Health Content08 was Incumbents, Innovators, and Intermediaries. The conference demonstrated through programming, presentations and executive panel discussions how IT and the movement toward consumer-directed healthcare are forever changing the way healthcare publishers produce and deliver information to patients, medical professionals, and healthcare payers and administrators.
At Health Content08, we brought together CEOs and strategists from leading consumer health media companies and professional medical publishing companies in our morning panels to offer, in the words of one of the panelists, a view of “industry-specific trends in the context of our respective strategies“. These morning panels, and the keynote by West Shell III, Chairman and CEO of Healthline Networks, were highlights of the event.
The afternoon sessions explored our main themes in more detail through case study presentations. EBSCO Publishing, HealthGrades, Staywell Consumer Health, Advanstar Communications, BenefitFocus Media, Trigram America, and Consumer Reports all offered insight into how they are transforming their information into interactive information tools and livening up their content with video, audio, and integration into customers’ workflow. We closed the program with a look at how personalized medicine will affect the production and consumption of health care information.
Wednesday afternoon’s Innovators Showcase proved to be a huge success. Eleven early stage health content companies took the stage and wowed our audience with their new approaches to helping consumers and professionals solve their information needs.
Once again, I would like to thank our superb speakers. One attendee went out of his way to tell me that he learned something in every session. We will have to work hard to outshine the quality of the panelists and presenters from this year’s event. It was our goal to provide the audience a better understanding of the connection between consumer and professional healthcare publishing and based on feedback from the audience-and speakers-we succeeded.
We will draw on the examples from Health Content08 in future posts to this e-newsletter. For those of you who attended Health Content08, thank you. It was a pleasure to meet all of you. For those of you who missed the event this year, we hope to see you at the next Health Content conference. ICYOU.com will have some videos from the event to share with everyone very soon.
We start planning for our next event immediately and will continue to report on notable developments in health content in our Health Content in Perspective blog/e-newsletter. We welcome feedback on the conference and would be delighted to hear from potential speakers and ideas for next year’s program.
Headlines for Nov 13-16
- Posted November 16th 2008
- Comments (0)
- by Janice
B. Globe on PatientsLikeMe and other social networking sites for patients and how the pool of participants are increasingly being used as research participants. A key theme at Health Content08.
Long investigative piece in B. Globe on lack of price transparency in hospitals, with focus on varying prices paid by insurers for same procedure in different hospitals. Article elicited large # comments from readers, pointing out some shortcomings, but data that are reported clearly hit a nerve.
New HHS site (AHRQ) that provides an aggregate look at all teh quality and performance improvement measures throughout HHS.
Press release from HealthCentral about their new ad network.
Press release from Icyou.com announcing Nina’s participation on the Lively Up Your Content panel at Health Content08.
David E. Williams on pros and cons of home monitoring devices, as relates to Intel’s new initiatives in this space.
HealthGrades is participating in sponsoring a portal (PlanSmartChoice.com) for federal employees to help them select their health care coverage, along with Asparity Decision Solutions
“QualityHealth.com is the leading provider of performance based targeted healthcare advertising and information on the Web.” Press release goes on to explain that QualityHealth.com ” QualityHealth.com offers consumers health savings opportunities along with insightful content such as our new ‘Expert Q&A’ section that can help people make the right choices when it comes to their health.”
Commentary on the slow pick-up of PHRs.
Health Content Innovators Take Center Stage at Health Content08
- Posted November 14th 2008
- Comments (0)
- by Janice
Our Health Content08 Conference, held Wednesday & Thursday of this week was a resounding success. We’d like to thank the outstanding speakers, advisory board, sponsors and engaged audience for their participation. More reviews of the conference will be posted soon, as well as links to session videos for those who attended. For now, I append the press release that details the early-stage companies that dazzled us at the Wednesday afternoon Innovators Showcase. [Note, BodyMaps was unable to attend.]
—————————————————————————————-
Wed Nov 12, 2008 8:00am EST
Conference, produced by Health Content Advisors, convenes
commercial health content producers and syndicators in both consumer
and professional markets
PHILADELPHIA–(Business Wire)–
Health Content Advisors, (www.healthcontentadvisors.com) (a
division of InfoCommerce Group, Inc. (www.infocommercegroup.com) is
pleased to announce the winning entrants to present at Health
Content08’s Innovators Showcase being held today, Wednesday, November
12 from 2-5pm.
The debut Innovators Showcase is being held in conjunction with
Health Content08, a full-day conference that takes place on Thursday,
November 13, from 9 am to 5 pm, both at the Park Hyatt, Philadelphia.
It is being sponsored by Berkery, Noyes.
The theme of Health Content08, Incumbents, Innovators, and
Intermediaries, was chosen to highlight how technology and market
forces are driving health content publishers to innovate or partner to
meet new market opportunities.
The twelve early-stage health content companies selected to
present at the Innovators Showcase include:
BodyMaps, Paramount, CA
change:healthcare, Franklin, TN
eCaring, New York, NY
ENURGI, Singer Island, FL
DeepDyve(TM) (formerly Infovell), Menlo Park, CA
GenomeQuest, Westborough, MA
HealthWorldWeb, Staten Island, NY
Healthcare News Network, Cape Coral, FL
Healthy Humans, Wayne, PA
OneClickMed, Mesa, AZ
PatientImpact, Evanston, IL
RemedyMD, Sandy, UT
At Innovators Showcase, you will hear from companies that are:
– creating and transforming content to provide better sources of
healthcare information to consumer markets;
– creating infrastructure and integrating data with applications
to improve the flow of information between stakeholders; and
– capitalizing on the trend toward personalized medicine.
The value-added health care information and decision tools
produced by these innovators are transforming the market for health
care information used by all stakeholders in the health care industry,
including hospitals and physician practices, medical and clinical
researchers, consumers/patients, pharmaceutical companies, patient
advocates and other intermediaries.
Of special note, OneClickMed is making its debut at Health
Content08 and Infovell is announcing its new name and brand identity:
DeepDyve (TM).
The full program is available at: www.healthcontent08.com, with
detailed schedule at:
http://www.healthcontentadvisors.com/2008/11/05/schedule-for-health-co
ntent08/. (Due to its length, this URL may need to be copied/pasted
into your Internet browser’s address field. Remove the extra space if
one exists.)
ABOUT HEALTH CONTENT ADVISORS
Health Content Advisors provides consulting services to consumer
and business health content companies and serves as an industry
connector and arbiter of best practices and trends. It continually
monitors and interprets shifts in information usage in all sectors of
the healthcare market to guide publishers in their current business
and identify opportunities. Its blog, Health Content in Perspective,
is issued every week and can be accessed at
http://www.healthcontentadvisors.com/blog/. More information about Health
Content Advisors is available at http://www.healthcontentadvisors.comor by
calling 781-356-1766.
InfoCommerce Group, Inc.
Roxanne Christensen, 610-505-9189
rchristensen@infocommercegroup.com
Copyright Business Wire 2008
Schedule for Health Content08
- Posted November 5th 2008
- Comments (2)
- by Janice
I have received several requests for the schedule of the sessions at Health Content08, which will be held next week (Wednesday, November 12 and Thursday, November 13) at the Park Hyatt in Philadelphia. We look forward to meeting many of you there!
The full schedule follows:
Conference Program
Wednesday, November 12, 2008 - Grand Ballroom
INNOVATORS SHOWCASE
2:00 - 5:00 Innovator Presentations
5:00 - 6:30 Cocktail Reception sponsored by Berkery Noyes
Thursday, November 13, 2008
CONFERENCE PROGRAM
8:00-9:00 Continental Breakfast
9:00-9:10 SETTING THE THEME
Russell Perkins, Founder and Managing Director, InfoCommerce Group
Janice McCallum, Managing Director, Health Content Advisors
9:10-10:00 KEYNOTE PRESENTATION
West Shell III, Chairman and Chief Executive Officer, Healthline Networks
10:00-10:10 Health Content in Perspective: The Big Picture
Janice McCallum, Managing Director, Health Content Advisors
10:10-11:00 Session - Consumer-driven healthcare
Scott Meyer, Entrepreneur-in-Residence, Warburg Pincus [Moderator]
Jack Barrette, CEO & Founder, WEGO Health
Jeremy Shane, President, Health Central Network
Benjamin Wolin, CEO & Co-founder, Waterfront Media Inc.
11:00-11:15 Break
11:15-12:15 Session - Innovations in Evidence-based Medicine
Tom O’Connor, Managing Director, Berkery Noyes [moderator]
Nancy Greengold, MD, MBA, Vice President & Medical Director, Hearst Business Media
Dr. Sundeep Karnik, MD, Senior Vice President, Strategy and Development, Elsevier Health Sciences
Gary D. Kennedy, CEO & Chairman, RemedyMD
Linda Peitzman, MD, Chief Medical Officer, Wolters Kluwer Health
12:15-1:30 LUNCH - Conservatory
1:30- 2:15 Session - Lively Up Your Content
Megan St. John, Managing Director, InfoCommerce Group [moderator]
Deborah Breen, Director of Medical Market Development, EBSCO Publishing
Helen Hoart, President, StayWell Consumer Health Publishing
Nina Sossamon-Pogue, VP of Media, BenefitFocus
2:15 - 3:00 Session - Clinical News to Clinical Tools
Teri Mendelsohn, President, Mendelsohn Consulting, Inc [moderator]
Mike Alic, Vice President, Electronic Media Group, Advanstar Communications
Carolyn Simpkins, MD, Business Development Manager, BMJ Point of Care
3:15 - 3:35 Break
3:35 - 4:15 Session - Getting Clear on Price Transparency
Russell Perkins, Founder and Managing Director, InfoCommerce Group [moderator]
Danny Ezrol, Vice President, Strategy & Business Development
Thomas Johnsrud, Executive Vice President, Trigram America
Ronni Sandroff, Director/Editor, Health and Family, Consumer Reports
4:15- 5:00 Session - Let’s Get Personal
Janice McCallum, Managing Director, Health Content Advisors [moderator]
Anne Seymour, Associate Director, BioMedical Library, University of Pennsylvania
Rishi Sikka, MD, Chief Medial Officer, Praxeon
Conference concludes
Sponsored by: Berkery Noyes
Headlines for October 27-30
- Posted October 30th 2008
- Comments (0)
- by Janice
HealthCentral promotes Jeremy Shane to President. Shane will participate on Consumer-Driven Healthcare panel discussion at HC08 on 11/13. (www.healthcontent08.com)
Elsevier revamps The Lancet with value-add editorial analysis, enhanced RSS and social-bookmarking tools and other features to make content available more quickly and efficiently. New specialty collections to be added soon.
2009 Forecast for global pharma market from IMS sees slowing growth in US market, with emerging markets accounting for most growth. Growth in generics also slowing due to competition.
Comments from product managers of the major PHR platforms about adoption of PHRs.
Reports on study that observed residents & internists using UTD and PubMed, with better and faster results coming from UTD. Author cautions that no-one should rely on single source.
“Wolters Kluwer Health, a leading global provider of information for healthcare professionals and students, announced today the launch of its new Brand Probability File, which simplifies data analysis for brand vs. generic decisions.”
Article debates pros and cons of FDA quick-review process. Large # of comments on the article, too.
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