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Archive for the ‘Healthline’ Category
Headlines for May 9 - May 14
- Posted May 15th 2009
- Comments (0)
- by Janice
From Mark Logic User conference #MLUC09, write-up of Webmedx, a company that provides transcription s/w to convert dictation to coded XML documents. Notes that approx. 60% of physician-created documentation is dictated & transcribed. Note section on CDA: Clinical Data Architecture & link to this open source standard.
Kevin MD on whether doctors who follow EBM should be protected against malpractice. Short answer, yes.
Dr. Thomas Frieden, NY City’s health commissioner, will be announced today as Obama’s pick for director of Center for Disease Control & Prevention (CDC).
Mark Leavitt, MD, CEO of CCHIT, says “meaningful use” of EHRs = “a certified EHR, it has to include e-prescribing, it has to be able to exchange information and it has to be able to report quality data.” I’ll add: to exchange information and report quality data, common standards for coding information are needed between the senders & recipients of info, and quality info must be input into the system before quality data can be reported. GIGO.
Google is experimenting with asking users who search for health-related topics why they are searching, e.g, looking to diagnose, find treatment, etc.
Philip Pead, former CEO of Per-Se Technology, is named successor to Andrew Eckert as CEO of Eclipsys.
Elizabeth Satin, who has focused on healthcare industry in her investment banking career, joins Wolters Kluwer as SVP & head of Corporate Development & M&A for N. America.
John Goodman raises issue of poorly-designed healthIT systems that in some circumstances increase the likelihood of error & cites a 2005 study.
Ad Age nicely surveys the state of digital marketing & social media usage by Big Pharma and their agencies. Highlights J&J, GSK, AstraZeneca, Novartis, Sanofi & Boehringer Ingelheim. Good quotes from top digital agencies, too.
Qforma, a healthcare-analytics company launches new directory for Most Influential Doctors in conjunction with USA Today. At launch, coverage will be national with doctors in these specialties: diabetes, high blood pressure, high cholesterol and asthma. QForma partnered with Wolters Kluwer Health for info on “millions of data points that reflect important collaborative indicators such as referral networks, practice patterns, publication history and leadership positions in professional associations.”
Dr. Gwenn interview Denise Basow, MD, editor-in-chief of UptoDate, to discuss appropriateness of patient site on UTD for spectrum of patients.
Pharma lobbying up 36% in Q1 2008, whereas most industries are down significantly. Pharma clearly wants active role in health reform.
NIH is seeking comments on possible changes to fed. regulations regarding potential conflicts of financial interest on part of researcher that could affect objectivity in design, conduct, or reporting of research fundeed under PHS grants. Note, transparency of researchers’ financial interests will be increasingly important as more medical & other scientifc research is made for widely available via the Web and other vehicles. Related to Open Access themes, too.
Intel-sponsored site on mobile healthcare
Some ideas for searching and mining info in Twitter.
Wal-Mart ready to expand onsite health clinics in partnership with hospitals. Initial partnership with Revolution’s RediClinics didn’t work out.
Extended list of academic, industry, and consultants who will advise on implementation of ARRA funds for health IT.
Brief summary of recent Forrester Research study on usage of social media in pharma marketing. Includes link to slides Josh Bernoff (author of the study) used at Social Pharmer, which I attended,. Note, many pharma marketers & agencies in the room didn’t agree with Forrester’s conclusions about target markets.
BreastCancer.org partners with HealthCentral.com for sponsorship ads. Is this a sign of new type of partnerships between online consumer health portals and non-profit consumer healthcare online communities. Can HealthCentral serve as effective ad/sponsorship agency for such sites? How will sponsoring social media healthcare sites like BreastCancer.org compare with Pharma’s direct development of community sites around a specific drug (e.g., Alli)?
New study on EMR adoption that surveyed Mass. doctors in 2005 and 2007 to be published in J. American Medical Informatics Assoc. cautions that inadequacies in most EMR systems lead doctors to only use pieces that work efficiently, e.g., e-prescribing. This confirms our view that lack of standards for data transfer and inadequate research in product design has resulted in EMR systems that do not improve efficiency of practitioners. Design that incorporates analysis of practitioner workflow and improved data standards are required before EMRs can be expected to improve productivity and lead to better patient outcomes. That’s what I think “meaningful use” should imply.
Health insurers, PhRMA, AMA, AHA, and SEIU say they will work to contain cost future increases in health care. Comments from readers reflect skepticism of pledge.
An essay from Times of London on future of printed books.
MobihealthNews interviews Roni Zeiger, product manager of Google Health.
HHS’s Federal Coordinating Council for Comparative Effectiveness Research (CER) is conducting “Listenning Sessions” for public to comment on CER. Upcoming sessions 5/13 in Chicago; 6/10 in DC.
Headlines for Jan 19-31
- Posted January 30th 2009
- Comments (0)
- by Janice
San Mateo-based Wellsphere is acq. by HealthCentral. PaidContent characterizes it as a technology play, along with some bump-up in scale. Wellsphere includes health-specific search engine, a mobile application, and an enterprise app. for powering a wellness portal for Stanford Univ.
Author of Nudge, the book that describes how “choice architecture” can be used to encourage healthful or otherwise beneficial behavior, gives his opinion on usefulness of medical checklists based on the recent study of noncardiac surgery checklists.
Interview with Stephen Forney, author of “10 Critical Growth Strategies Healthcare Executives Must Know”.
Consumer advocacy group, Consumer Watchdog, to change their policy and lobbying efforts to sell aggregated personal healthcare record info to advertisers.
InVivo on the Pfizer acquisition of Wyeth.
Medidata, a provider of hosted clinical development solutions, files for IPO.
David Rothman’s post points to a free online course “Understanding Evidence-based Healthcare: A Foundation for Action” offered by Consumers United for Evidence-based Healthcare (CUE)–a coalition of consumer health and consumer advocacy groups. A video describing CUE is included in post, too.
Princeton’s Uwe Reinhardt offers a primer on hospital reimbursement.
Legislation has been introduced (Physician Payments Sunshine Act) to require pharma companies and medical device manufacturers to disclose all payments to doctors.
Hospital group purchasing organization, Premier, to resell shift-scheduling application of Concerro.
John Morrow, a leader in creating and promoting systems for rating hospitals, writes on the importance of viewing value of health care from the patient’s perspective.
Elsevier adds books from W.B. Saunders, Mosby, Churchill Livingstone and Hanley & Belfus imprints to ScienceDirect.
EBSCO publishing acq. Salem Press. Companies had partnered for distribution in past and Salem created custom content for EBSCO. Salem publishes consumer health publications, as well as literature and history books. Berkery Noyes acted as advisor to Salem.
According to WSJ, talks have been underway for months and no deal is imminent, but a reported $60B deal would create a pharma giant.
Eclipsys which uses the tagline “the outcomes company” gets downgraded after missing earnings forecasts for Q4 2008 results. Analysts had expected eps of $0.35; Eclipsys announced eps of 7-11 cents for the quarter.
MyOptumHealth Consumer Health & Wellness Portal Launches
- Posted December 4th 2008
- Comment (1)
- by Janice
In launching myOptumHealth.com OptumHealth, the health and wellness division of UnitedHealth Group, clearly believes that producing their own open Web portal for consumers is a better bet than serving as a sponsor for the many consumer health portals that currently exists. Having their own site, which rivals leading consumer health portals such as Revolution Health, HealthCentral, and WebMD, doesn’t preclude United’s advertising on other sites that compete with myOptumHealth, but the statement is loud and clear that they believe that controlling their own site has merits above and beyond sponsoring other sites.
OptumHealth was already in the business of providing private health portals for employer clients, so the R&D for design and content architecture for myOptumHealth will be broadly leveraged. Also, OptumHealth can provide unique content about best practices for health & wellness management programs that it extracts from its experience in offering wellness services and its parent’s experience in offering health insurance. And, even though they chose to build and control their own site, they are not trying to create all the content or features in-house. OptumHealth is partnering with Healthline Networks for search technology and advertising utilities, and they are licensing some of the content from reputable third-party sources.
Although the site looks a lot like the other consumer health portals, the purpose of myOptumHealth has some different goals than the media-owned sites. myOptumHealth does include advertising, but it will also serve as a lead-generator for UnitedHealth and OptumHealth’s services, as well as a test bed for its private portal business. This multi-faceted business model has some key advantages over the primarily ad-supported model of the consumer media health sites. Furthermore, by creating their own consumer site, OptumHealth has diverted a potential source of advertising dollars from the consumer media health sites.
Headlines for Dec 1-3
- Posted December 3rd 2008
- Comments (0)
- by Janice
“The Food and Drug Administration (FDA) and WebMD are partnering to expand access to timely and reliable information for consumers. FDA Consumer Health Information will be featured on WebMD’s site and in WebMD The Magazine.”
Summary of some comments from HP, Siemens and Oracle at last month’s Personalized Medicine meeting at Harvard about the bright prospects for health analytics companies with the growth in personalized medicine. (Note, the Harvard meeting unfortunately coincided with our Health Content08 conference)
No mention of GoogleHealth in this article, but tightened financial controls and focus on products that generate revenue could affect the status of GHealth within Google.
HealthDay partners with NewProNet, a producer of original syndicated news services for local broadcasters & online news sites, to launch HealthDay TV to supplement its news service.
SunTrust eClaim Revenue Gateway announced by SunTrust Banks. eClaim Revenue Gateway is a secure online platform for RCM–providing eligibility verification and claims submission and reconciliation.
SwiftMD announces launch of its Web and phone-based medical consultation & patient ed services. Focuses on providing urgent and non-critical consultation over the phone, internet, or bi-directional video. “There is a one-time registration fee for the set-up of a member’s secure and HIPAA compliant personal health record (PHR), a monthly membership fee and a consultation fee for each SwiftMD visit. SwiftMD doctors interact with members by phone or Internet, review members’ PHRs and diagnose non-critical illnesses or conditions.”
Former CEO WK Health names president of Zimmer’s reconstructive unit, which brings in most of its revenue (which was $3.9B in 2007).
New module in GE Healthcare’s Centricity Business revenue cycle management, Patient Protocol Manager, enables scheduling appts and integrates with billing system to help determine financial responsibility for charges. Includes a single data repository for clinical trial subjects.
Quintiles Transnational, a leading CRO that provides drug development, strategic partnering & commercialization for the pharma, biotech, and med device industries, acquires Targeted Molecular Diagnostics, a developer of biomarket technologies for oncology research.
DC-based Medicaid provider implements MEDecision analytical software that helps assess patients’ risk for certain diseases and recommends preventive care.
Healthline to serve as ad rep for UnitedHealth’s new myoptumhealth.com consumer portal. Healthline search will be used on the portal, too.
CEO of Blue Cross Blue Shield of Massachusetts writes on need to base provider payments on quality of outcomes, not fee-for-service. His comment that “as much as 0 percent of all healthcare spending could be eliminated without reducing quality” [if we can eliminate unnecessary tests and services]reminds me of the truism in advertising: “I know half my advertising expenditure is wasted, I just don’t know which half.”
Quosa, which already works with Elsevier’s SCOPUS, now can be used with EMBASE. Quosa is “a specialist software company…to life-science professionals” and facilitates reference management and literature management for project teams.
Harvard Medical resident, Brijesh P. Mehta and Nambi Nallasamy, a student at Harvard Medical School, have created MedicalPlexus “for the purpose of improving collaboration between colleagues, effectively disseminating medical knowledge, and, ultimately, improving patient care. We wanted a place where doctors are able to share valuable content easily.”
Eidetics, now a division of Quintiles Consulting, will use its data analytics app, Provenance, to mine clinical tirals with >2.5M patients for Quintiles. ““Part of what we do is to help clients design and execute clinical trials in a way that allows them to recruit more effectively and efficiently, target the right kind of patients, and measure the right endpoints.” That Provenance provides a panoramic view of complex data and utilizes advanced data mining techniques and Bayesian networks may well position Quintiles to take a leadership position within the world of adaptive clinical trials, says Kirk. To date, Quintiles has conducted 400 trials using electronic data capture.”
UnitedHealth launches myoptumhealth.com. “Run by UnitedHealth’s health-and-wellness services unit, OptumHealth, the site includes tools to check symptoms, a search engine for finding specific health or disease information and a repository where consumers can maintain their personal medical information.”
“Genstar Capital has agreed to acquire Long Term Care Group Inc. from Advent International and CCP Equity Partners. No financial terms were disclosed. LTCG is an Eden Prairie, Minn.-based provider of outsourced services to the long term care insurance industry and the geriatric care market. It will serve as the cornerstone of a new senior care services platform called UniVita.”
Hope Leman’s response to the question: “Is it a good idea or not to give Google your personal health information or data?”
Health Content08 Review
- Posted November 18th 2008
- Comments (0)
- by Janice
Our theme for Health Content08 was Incumbents, Innovators, and Intermediaries. The conference demonstrated through programming, presentations and executive panel discussions how IT and the movement toward consumer-directed healthcare are forever changing the way healthcare publishers produce and deliver information to patients, medical professionals, and healthcare payers and administrators.
At Health Content08, we brought together CEOs and strategists from leading consumer health media companies and professional medical publishing companies in our morning panels to offer, in the words of one of the panelists, a view of “industry-specific trends in the context of our respective strategies“. These morning panels, and the keynote by West Shell III, Chairman and CEO of Healthline Networks, were highlights of the event.
The afternoon sessions explored our main themes in more detail through case study presentations. EBSCO Publishing, HealthGrades, Staywell Consumer Health, Advanstar Communications, BenefitFocus Media, Trigram America, and Consumer Reports all offered insight into how they are transforming their information into interactive information tools and livening up their content with video, audio, and integration into customers’ workflow. We closed the program with a look at how personalized medicine will affect the production and consumption of health care information.
Wednesday afternoon’s Innovators Showcase proved to be a huge success. Eleven early stage health content companies took the stage and wowed our audience with their new approaches to helping consumers and professionals solve their information needs.
Once again, I would like to thank our superb speakers. One attendee went out of his way to tell me that he learned something in every session. We will have to work hard to outshine the quality of the panelists and presenters from this year’s event. It was our goal to provide the audience a better understanding of the connection between consumer and professional healthcare publishing and based on feedback from the audience-and speakers-we succeeded.
We will draw on the examples from Health Content08 in future posts to this e-newsletter. For those of you who attended Health Content08, thank you. It was a pleasure to meet all of you. For those of you who missed the event this year, we hope to see you at the next Health Content conference. ICYOU.com will have some videos from the event to share with everyone very soon.
We start planning for our next event immediately and will continue to report on notable developments in health content in our Health Content in Perspective blog/e-newsletter. We welcome feedback on the conference and would be delighted to hear from potential speakers and ideas for next year’s program.
Headlines for Nov 13-16
- Posted November 16th 2008
- Comments (0)
- by Janice
B. Globe on PatientsLikeMe and other social networking sites for patients and how the pool of participants are increasingly being used as research participants. A key theme at Health Content08.
Long investigative piece in B. Globe on lack of price transparency in hospitals, with focus on varying prices paid by insurers for same procedure in different hospitals. Article elicited large # comments from readers, pointing out some shortcomings, but data that are reported clearly hit a nerve.
New HHS site (AHRQ) that provides an aggregate look at all teh quality and performance improvement measures throughout HHS.
Press release from HealthCentral about their new ad network.
Press release from Icyou.com announcing Nina’s participation on the Lively Up Your Content panel at Health Content08.
David E. Williams on pros and cons of home monitoring devices, as relates to Intel’s new initiatives in this space.
HealthGrades is participating in sponsoring a portal (PlanSmartChoice.com) for federal employees to help them select their health care coverage, along with Asparity Decision Solutions
“QualityHealth.com is the leading provider of performance based targeted healthcare advertising and information on the Web.” Press release goes on to explain that QualityHealth.com ” QualityHealth.com offers consumers health savings opportunities along with insightful content such as our new ‘Expert Q&A’ section that can help people make the right choices when it comes to their health.”
Commentary on the slow pick-up of PHRs.
Health Content Innovators Take Center Stage at Health Content08
- Posted November 14th 2008
- Comments (0)
- by Janice
Our Health Content08 Conference, held Wednesday & Thursday of this week was a resounding success. We’d like to thank the outstanding speakers, advisory board, sponsors and engaged audience for their participation. More reviews of the conference will be posted soon, as well as links to session videos for those who attended. For now, I append the press release that details the early-stage companies that dazzled us at the Wednesday afternoon Innovators Showcase. [Note, BodyMaps was unable to attend.]
—————————————————————————————-
Wed Nov 12, 2008 8:00am EST
Conference, produced by Health Content Advisors, convenes
commercial health content producers and syndicators in both consumer
and professional markets
PHILADELPHIA–(Business Wire)–
Health Content Advisors, (www.healthcontentadvisors.com) (a
division of InfoCommerce Group, Inc. (www.infocommercegroup.com) is
pleased to announce the winning entrants to present at Health
Content08’s Innovators Showcase being held today, Wednesday, November
12 from 2-5pm.
The debut Innovators Showcase is being held in conjunction with
Health Content08, a full-day conference that takes place on Thursday,
November 13, from 9 am to 5 pm, both at the Park Hyatt, Philadelphia.
It is being sponsored by Berkery, Noyes.
The theme of Health Content08, Incumbents, Innovators, and
Intermediaries, was chosen to highlight how technology and market
forces are driving health content publishers to innovate or partner to
meet new market opportunities.
The twelve early-stage health content companies selected to
present at the Innovators Showcase include:
BodyMaps, Paramount, CA
change:healthcare, Franklin, TN
eCaring, New York, NY
ENURGI, Singer Island, FL
DeepDyve(TM) (formerly Infovell), Menlo Park, CA
GenomeQuest, Westborough, MA
HealthWorldWeb, Staten Island, NY
Healthcare News Network, Cape Coral, FL
Healthy Humans, Wayne, PA
OneClickMed, Mesa, AZ
PatientImpact, Evanston, IL
RemedyMD, Sandy, UT
At Innovators Showcase, you will hear from companies that are:
– creating and transforming content to provide better sources of
healthcare information to consumer markets;
– creating infrastructure and integrating data with applications
to improve the flow of information between stakeholders; and
– capitalizing on the trend toward personalized medicine.
The value-added health care information and decision tools
produced by these innovators are transforming the market for health
care information used by all stakeholders in the health care industry,
including hospitals and physician practices, medical and clinical
researchers, consumers/patients, pharmaceutical companies, patient
advocates and other intermediaries.
Of special note, OneClickMed is making its debut at Health
Content08 and Infovell is announcing its new name and brand identity:
DeepDyve (TM).
The full program is available at: www.healthcontent08.com, with
detailed schedule at:
http://www.healthcontentadvisors.com/2008/11/05/schedule-for-health-co
ntent08/. (Due to its length, this URL may need to be copied/pasted
into your Internet browser’s address field. Remove the extra space if
one exists.)
ABOUT HEALTH CONTENT ADVISORS
Health Content Advisors provides consulting services to consumer
and business health content companies and serves as an industry
connector and arbiter of best practices and trends. It continually
monitors and interprets shifts in information usage in all sectors of
the healthcare market to guide publishers in their current business
and identify opportunities. Its blog, Health Content in Perspective,
is issued every week and can be accessed at
http://www.healthcontentadvisors.com/blog/. More information about Health
Content Advisors is available at http://www.healthcontentadvisors.comor by
calling 781-356-1766.
InfoCommerce Group, Inc.
Roxanne Christensen, 610-505-9189
rchristensen@infocommercegroup.com
Copyright Business Wire 2008
Schedule for Health Content08
- Posted November 5th 2008
- Comments (2)
- by Janice
I have received several requests for the schedule of the sessions at Health Content08, which will be held next week (Wednesday, November 12 and Thursday, November 13) at the Park Hyatt in Philadelphia. We look forward to meeting many of you there!
The full schedule follows:
Conference Program
Wednesday, November 12, 2008 - Grand Ballroom
INNOVATORS SHOWCASE
2:00 - 5:00 Innovator Presentations
5:00 - 6:30 Cocktail Reception sponsored by Berkery Noyes
Thursday, November 13, 2008
CONFERENCE PROGRAM
8:00-9:00 Continental Breakfast
9:00-9:10 SETTING THE THEME
Russell Perkins, Founder and Managing Director, InfoCommerce Group
Janice McCallum, Managing Director, Health Content Advisors
9:10-10:00 KEYNOTE PRESENTATION
West Shell III, Chairman and Chief Executive Officer, Healthline Networks
10:00-10:10 Health Content in Perspective: The Big Picture
Janice McCallum, Managing Director, Health Content Advisors
10:10-11:00 Session - Consumer-driven healthcare
Scott Meyer, Entrepreneur-in-Residence, Warburg Pincus [Moderator]
Jack Barrette, CEO & Founder, WEGO Health
Jeremy Shane, President, Health Central Network
Benjamin Wolin, CEO & Co-founder, Waterfront Media Inc.
11:00-11:15 Break
11:15-12:15 Session - Innovations in Evidence-based Medicine
Tom O’Connor, Managing Director, Berkery Noyes [moderator]
Nancy Greengold, MD, MBA, Vice President & Medical Director, Hearst Business Media
Dr. Sundeep Karnik, MD, Senior Vice President, Strategy and Development, Elsevier Health Sciences
Gary D. Kennedy, CEO & Chairman, RemedyMD
Linda Peitzman, MD, Chief Medical Officer, Wolters Kluwer Health
12:15-1:30 LUNCH - Conservatory
1:30- 2:15 Session - Lively Up Your Content
Megan St. John, Managing Director, InfoCommerce Group [moderator]
Deborah Breen, Director of Medical Market Development, EBSCO Publishing
Helen Hoart, President, StayWell Consumer Health Publishing
Nina Sossamon-Pogue, VP of Media, BenefitFocus
2:15 - 3:00 Session - Clinical News to Clinical Tools
Teri Mendelsohn, President, Mendelsohn Consulting, Inc [moderator]
Mike Alic, Vice President, Electronic Media Group, Advanstar Communications
Carolyn Simpkins, MD, Business Development Manager, BMJ Point of Care
3:15 - 3:35 Break
3:35 - 4:15 Session - Getting Clear on Price Transparency
Russell Perkins, Founder and Managing Director, InfoCommerce Group [moderator]
Danny Ezrol, Vice President, Strategy & Business Development
Thomas Johnsrud, Executive Vice President, Trigram America
Ronni Sandroff, Director/Editor, Health and Family, Consumer Reports
4:15- 5:00 Session - Let’s Get Personal
Janice McCallum, Managing Director, Health Content Advisors [moderator]
Anne Seymour, Associate Director, BioMedical Library, University of Pennsylvania
Rishi Sikka, MD, Chief Medial Officer, Praxeon
Conference concludes
Sponsored by: Berkery Noyes
Benjamin Wolin, CEO of Waterfront Media joins Health Content08 program
- Posted October 23rd 2008
- Comments (0)
- by Janice
Blockbuster sessions with CEOs and heads of strategy for the leading consumer and professional healthcare publishing firms will dominate the morning program at Health Content08 on Thursday, November 13. Hear what’s on the minds of these industry leaders and find out how healthcare publishers are re-vamping their product marketing strategies to take advantage of the consumer-driven healthcare and evidence-based medicine trends.
Keynote speaker West Shell, Chairman and CEO of Healthline Networks, will kick off the program. Then, the opening panel on Consumer-Driven Healthcare features Ben Wolin, CEO of Waterfront Media, which recently announced its merger with Revolution Health, and Jack Barrette, CEO of WEGO Health. This panel session will debate how consumer health sites with a mix of advertising, subscription and sponsorship business models are faring.
Following the conference theme of Incumbents, Innovators and Intermediaries, the second panel will include well-known names in medical publishing. Tom O’Connor, Managing Director, Berkery Noyes, will lead this session that includes leading strategists from Elsevier Health Sciences, Hearst Business Media, Wolters Kluwer Health, and RemedyMD.
This all-star line-up is certain to energize the audience and set the stage for our afternoon sessions that will delve into more specific examples of innovation in patient education, clinical information, personalized medicine and price transparency. Thursday’s full-day program is preceded by the debut of Health Content’s Innovators Showcase, where 12 early-stage companies selected by our Advisory Committee, will present their business models to the Health Content08 audience.
There are only 30 seats remaining. Register now to reserve your place at Health Content08, the ultimate networking event for health care publishers.
Healthline Networks to Keynote at Health Content08
- Posted August 4th 2008
- Comments (0)
- by Janice
West Shell III of Healthline Networks to Keynote; Breakthrough Companies Will Kick-off the Program
PHILADELPHIA–(BUSINESS WIRE)–Health Content Advisors, (www.healthcontentadvisors.com (a division of InfoCommerce Group, Inc. (www.infocommercegroup.com) announced today that West Shell III, Chairman and Chief Executive Officer of Healthline Networks, will present the keynote address at the second annual Health Content08 conference to be held November 12-13, 2008 in Philadelphia.
Shell will address best practices, promising opportunities and potential pitfalls as health content companies navigate a rapidly-evolving landscape. “Technology is the new intermediary between key stakeholders in the healthcare vertical, building greater efficiencies, driving innovation and generating profits,” says Shell. He will also discuss how content companies can build equity through innovative online distribution and advertising models.
The theme of this year’s conference, Incumbents, Innovators, and Intermediaries represents how market forces in the healthcare industry are putting pressure on publishers to innovate to meet the needs of consumers and health professionals who are demanding more customized content and faster, more efficient access to larger collections of health information.
Health Content08 is expanding this year to include Innovators Showcase, where 10 emerging companies, selected by an advisory committee, will present initiatives that will re-set the standards for the industry. Sponsored by Berkery Noyes, this kick-off session will demonstrate how companies are leveraging opportunities in the areas of: Online Consumer Healthcare Information, Clinical and Point-of-care Information Services, Price and Quality Metrics, and Personalized Medicine. The submission application is available on the conference web site.
Confirmed companies represented on the program include Advanstar Communications, Berkery Noyes, BenefitFocus Media, BMJ Point of Care, ConnectivHealth, Consumer Reports, EBSCO Publishing, Elsevier Health Sciences, Healthbase Online, HealthGrades, Hearst Business Media, Lois Drapin & Company, Mendelsohn Consulting, OptumHealth, Praxeon, RemedyMD, WEGO Health and Wolters Kluwer Health.
Additional conference sponsors this year include Really Strategies, producer of RSuite, and BenefitFocus Media/icyou.com.
The Health Content08conference program is available at:
ABOUT HEALTH CONTENT ADVISORS
Health Content Advisors provides consulting services to consumer and business health content companies and serves as an industry connector and arbiter of best practices and trends. It continually monitors and interprets shifts in information usage in all sectors of the healthcare market to guide publishers in their current business and identify opportunities. Its blog, Health Content in Perspective, is issued every week and can be accessed at www.healthcontentadvisors.com/blog. More information is available at www.healthcontentadvisors.com or by calling (781) 356-1766.
ABOUT INFOCOMMERCE GROUP, INC.
InfoCommerce Group provides consulting and research to commercial database publishers. InfoCommerce Group also publishes ICG Weekly Perspective, the influential weekly blog which can be accessed at www.infocommercegroup.com/blog, as well as books and special reports. It produces the annual InfoCommerce Conference as well as the Health Content conference, and the InfoCommerce Models of Excellence awards. More information is available at www.infocommercegroup.com, or by calling (610) 505-9189.
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