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Archive for the ‘Licensing’ Category
For Content Providers, It Pays to Stay Healthy
- Posted July 24th 2008
- Comments (0)
- by Janice
A recent alliance between EBSCO’s Health Library and HealthFitness shows how content providers are finding lucrative new opportunities with payer-supported consumer health information services, just as broad-based consumer web health portals and ad-based social media seem to be hitting a wall.
EBSCO Publishing is licensing its EBSCO’s Health Library to HealthFitness, which provides health management programs that include screenings, risk assessments, coaching and on-site fitness centers for Fortune 500 clients, to enhance its web-based information resources. EBSCO’s Health Library includes disease fact sheets, a drug database, articles on wellness topics, alternative and natural treatments, a medical dictionary and information about procedures and tests.
This is a wise move by EBSCO and no doubt marks the start of an upsurge in similar licensing deals between content providers and payer-supported organizations as health management programs increase in number and re-tool to provide incentives to follow healthy living habits. Employers that pay for health insurance have an obvious incentive to keep medical payments under control by encouraging their employees to improve their health through better nutrition, exercise, and disease-management, thereby reducing their need for medical care. This is creating demand for information aimed at keeping people healthy and provides an opportunity for content providers to do well by keeping people well.
