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Archive for the ‘Medical Tourism’ Category

Medical Tourism Site Launches

• Posted May 14th 2008
• Comment (1)
• by Marji

CPR Communications, a healthcare marketing and communications company, has launched YourMedicalTravel.com, a web site that provides information about medical tourism to consumers.

Specific information accessible on the site includes travel tips, cost comparisons for various procedures, legal data and insurance facts. Site visitors can also find information about treatments as well as particular regions (from India to Singapore and Thailand).

The new site complements another CPR Communications offering, MedicalTravelToday.com, a site for businesses that participate in the medical tourism industry.

CPR has launched this latest site to capitalize on a trend of individuals traveling abroad to find more affordable medical treatment. However, recent media reports suggest that the market for such content is not as large as previously thought. A recent article in The Wall Street Journal cites a McKinsey & Co. study that revealed that not as many people are interested in traveling abroad for medical treatment as was assumed. Yet, the study does note that the industry is still poised for strong growth.

In addition, the article notes that the Medical Tourism Association doesn’t size the medical tourism market because there is no firm definition of the market.

Still, for CPR Communications, the launch makes sense. It really does fit nicely with the company’s MedicalTravelToday.com offering, and the organization is certainly on its way to creating a solid portfolio for the medical tourism market. Although the McKinsey study found the market to be smaller than originally thought, it is still predicting growth; and CPR Communications is extremely well-positioned to capitalize on that growth.