HealthContentAdvisors

a division of InfoCommerce Group

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Insight, analysis and commentary on issues of importance to health content publishers.

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2 Bala Plaza
Suite 300
Bala Cynwyd, PA 19004
781-356-1766
610-649-1200

What can Health Content Advisors do for you?

Health Content Advisors distinguishes itself from other consultants by providing experience-based recommendations, the know-how to turn strategy into execution and active participation in implementation at every level – from the boardroom to the back office. Here is what we can do for you:

New Product Development

  • Identify markets
  • Analyze propensity-to-buy
  • Create input for persona target buyers
  • Research the market via surveys, in-depth interviews, focus groups, conjoint analysis
  • Assess key competitors

New Market Entry

  • Identify expansion opportunities
  • Recommend business models
  • Provide pricing strategy and tactics
  • Align product, sales, and marketing resources

Strategic Planning

  • Outline best practice publishing processes
  • Identify acquisition candidates and provide due diligence research
  • Conduct product differentiation analysis
  • Assess key competitors
  • Reposition product lines for growth
  • Provide market analysis and growth projections

Competitive Intelligence

  • Provide competitive benchmarking
  • Conduct SWOT analysis of key competitors
  • Track and analyze emerging companies and significant developments of industry players

Due Diligence

  • Design and execute customer satisfaction surveys
  • Evaluate market position of target company
  • Assess risks and opportunities of industry sectors

Tell us what Health Content Advisors can do for you.