About Health Content Advisors

We Make Industry Connections….
Apply Deep Industry Knowledge…
Provide Hands-On Expertise

Health Content Advisors provides business development and market strategy consulting to publishers and suppliers of healthcare information products. We help clients find new avenues for distributing their content and offer new product development services. Our principals have hands-on experience in product management, channel partner negotiations, and market research. We also stay on top of transformative digital technologies and trends, such as social media, and we practice what we preach!

Markets we serve include:

  • Established Medical and Life Science Publishers who continue to transition from print-based revenue models to electronic publishing models.
  • Healthcare Industry Data Publishers who compile information on companies, products, professionals, cost or quality data, or evidence-based data used to create decision tools.
  • Emerging Healthcare Information Companies that provide workflow productivity applications and social media tools for healthcare providers, payers, and consumers.
  • IT Companies that specialize in the healthcare and life science industries.
  • PE companies and Investment Banks performing due diligence on target companies and industry sectors for investment and acquisition.

Health Content Advisor Principals

Janice McCallum is managing director of Health Content Advisors.  She is a respected analyst in the economics of publishing and has been actively involved in creating and marketing information products for over twenty-five years.   She has held senior-level product management and content development positions in pioneering information companies, including Individual, Inc. (now part of Acquire Media), Dialog Information Services (now part of ProQuest) and DeepCanyon, a Hewlett-Packard company.

After receiving her MBA from the Booth School at the University of Chicago, she began her career in online publishing at Dialog where she managed several financial and business database product lines and was responsible for licensing content from dozens of publishers.  Janice expanded her content development and licensing expertise into healthcare, life sciences, market research and news information products at both Individual, Inc. and Hewlett-Packard’s DeepCanyon and has leveraged that experience in her consulting practice. She has consulted with the Shore Communications network, GrandView Insight, and the InfoCommerce Group. Clients include major publishing firms, including Thomson Reuters, Reed Elsevier, D&B, McGraw-Hill, Hewlett-Packard, Microsoft Health Solutions Group, as well as many smaller publishing and technology firms.

Janice is a frequent speaker at industry conferences on topics from Big Data in Scholarly Publishing to business models for data content. See the Events page for links to recent presentations, interviews, and articles. She was recently named in the Top 200 Thought Leaders in Big Data by Analytics Week and has been voted to the #HIT100 (top contributors to health IT in social media) list by her peers for three years running.

Janice has been on the board of trustees at the Journal of Bone & Joint Surgery, Inc. since 2014 and joined the board of the Society of Participatory Medicine in 2018.


View October 19, 2018 interview with Patient Orator at the Connected Health Conference in Boston:

View January 23, 2017 Firetalk video chat with Janice & Chuck Webster, MD on the topic of chatbots & healthbots:


View interview with Janice McCallum, Managing Director of Health Content Advisors, at HIMSS12: 

 View interview with Janice McCallum, Managing Director of Health Content Advisors, at HIMSS11: