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Today’s Health Content Headlines
- Posted February 5th 2010
- Comments (0)
- by Janice
Please scroll down if the story you are looking for is not the first headline. New stories are added throughout the day and I may have provided a link to the most current story that is now lower down on the page. Follow me on Twitter @janicemccallum.
Needed: Guided Navigation for Health Information Search
- Posted February 3rd 2010
- Comments (0)
- by Janice
There has been a lively dialogue occurring on the e-patients.net site this past week about how Google and Microsoft Bing display search results for health care queries. Google recently introduced a special result listing that provides links to Mayo Clinic, ADAM, WebMD and MedlinePlus when users type in a common health condition as their search term. For example, type in “hypertension” in the Google search box and the first listing in the search results will look like this:
| Hypertension | |
| Google Health Mayo Clinic Medline Plus WebMD | |
| Hypertension is the term used to describe high blood pressure. Blood pressure readings are measured in millimeters of mercury (mmHg) and usually given as two numbers. For example, 120 over 80 (written as … www.google.com/health |
|
The thread on e-patients.net was initiated by Susannah Fox, Associate Director, Digital Strategy at Pew Internet Research and so far has elicited 73 comments about Google’s policy of providing special placement for these four specialty health sites. Further comments on the post focused on the inability of existing consumer health portals, aggregators, and search engines in guiding patients to information sources that may be more relevant to them. I highly recommend a thorough reading of Susannah’s post and the subsequent comments.
I contributed the following comments: “At this point, the big search engines focus on the broadest topics and Mayo, ADAM, WebMD and MedlinePlus are good sources for basic info on diseases and conditions. But, the common complaint I hear about these resources is that they are too broad, not deep enough, too removed from the current needs of the patient, and certainly not geographically specific.” Susannah wisely brought up the topic of how useful it would be to offer more guidance to people who are seeking more specific reliable information in their health-related query. She asks “I wonder if curated search results are the answer to the ongoing debate over information quality?”
It may be difficult to offer “pre-curated” health information that suits everyone’s needs because of the vast array of queries and the disparate number of sources that exists. The ‘big 3′ consumer health portals, WebMD, EveryDay Health[ii], and HealthCentral already serve as curators to the content they make available under their umbrellas. But, these sites share many of the same mile-wide, inch-deep characteristics of the previously mentioned sites. Even though there are some patient communities represented on these consumer health portals, it is often difficult to find the relevant community and relevant information buried in a post.
The discoverability problems in consumer health search relates to the early-stage of the health content product life cycle. Some online patient communities may have existed for a long time, but most are relatively new. Because many are small and specialized, it is unlikely they will ever achieve sufficient PageRank in Google’s relevancy algorithm to be listed on the first couple of search results pages on Google.
As social networking and other factors that drive the demand for healthcare information matures, there will be more demand for services that guide users through the process of researching, communicating, and recording health information. Who will be the likely winners in the race to provide guided navigation to health information? There are roles for EHR/PHR vendors, content companies (i.e., publishers), patient community sites, pharma and other vendors, providers, and payer organizations to create, distribute and sponsor health content. I expect to see a growing number of licensing and other content sharing deals between these health industry stakeholders in the coming years. And there will always be a role for aggregators and search engines that can improve the customer experience.
[i]Note, Google has changed the display to read “Google Health” instead of ADAM. Google licenses the content from ADAM.
[ii] Everday Health (the new parent company name for what was formerly Waterfront Media) filed to go public last week.
Headline Commentary Jan 23-Jan 31
- Posted February 1st 2010
- Comments (0)
- by Janice
Good article on Endeca, a widely used search engine on shopping sites. Endeca’s “guided navigation” (also referred to as “faceted search”) works very well on structured information. Could it be adapted for less-formally structured info?
McKesson & HP partner to provide EHR s/w and hardware for physician practices.
Article questions the role of employers in sponsoring wellness programs that tie participation to financial incentives such as reduced premiums.
Interesting. Wolters Kluwer has set up a system whereby doctors will receive CME credit for clinical research done via their mobile phone.
Time covers e-Patient Dave’s story and writes about e-patient movement under the moniker “patient 2.0″. Provides a somewhat jaded view of non-medical specialist patients’ ability to understand medical info and make judgements. Suggests “rapid-learning” program for e-patients.
Very thorough review of MSFT-Siemens deal to introduce MS HealthVault to German market and make it the system through which patients are provided medical info. HL7 is more widely used in Europe and Infobutton apps will likely catch on more quickly.
Els adds SNIP and SJR to Scopus to provide more complete citation metrics.
Julie Deardorff of Chicago Tribune writes about my recent blog on the AAFP’s FamilyDoctor.org site’s advertising high salt foods. Quotes me, AAFP VP Publishing, and Dr. John Spangler.
Prof. Robert Fogel, U. Chicago, contends that healthcare costs are high because consumers demand the high-cost extras and innovation.
Good interview with David Blumenthal, Director, ONC, on meaningful use of EHRs and plans for national health data exchange.
John Halamka’s brief description of the breakout of grant funding plans by ONC.
Whole Foods to offer up to an additional 10% discount for employees who meet wellness measures that include nicotine use, cholesteral, and BMI targets.
good piece on why healthcare sector could be big market for Apple’s forthcoming tablet. The fact that iPhones are popular among MDs is one big reason.
Good short piece on why publishers are distributing content via Kindles even though there are business considerations.
Filing to Office of Science and Technology Policy from Elsevier regarding proposed regulations to offer more open access to scholarly publishing that is funded by US tax dollars.
Kent Bottles brings together topics from current books by Atul Gawande, Timothy Goetz, and an article by Jerome Groopman to consider the merits of checklists and use of decision trees in medicine. He also covers behavioral economics and choice and mentions the Thaler-Sunstein approach to offering nudges (libertarian paternalism) to guide healthful behavior. Conclusion: medicine and health are complicated. Seems to me that since computers are useful for dealing with complex calculations (even under stress) that it makes sense to use automated checklists and decision support systems to guide complex processes. Provided we can avoid GIGO (garbage in, garbage out) situations.
Thomson Healthcare acquires ProfSoft-Health, a Needham, MA-based healthcare data analytics company. ““ProfSoft’s solutions will enhance the clinical performance measurement capabilities we provide to our healthcare payer customers,” said Jon Newpol, executive vice president of the Healthcare & Science business of Thomson Reuters.”
Interesting article on how Conde Nast is seeking to leverage brand value of Gourmet, Domino, and Cookie (defunct magazines) as well as current titles Wired and Lucky. Compares CN to Meredith, whose Better Homes & Gardens has used its brand to provide quality seals to products. CN-selected content (tested by Gourmet kitchens?) is one idea they should consider, IMO.
David Williams interviews Bob Wachter of UCSF. Haven’t listened to it yet, but I have no doubt that it is a worthwhile use of time.
IUD manufacturer, Mirena (part of Bayer Pharmaceutical) has been using home parties, a la Tupperware, to spread word about benefits of Mirena IUD. FDC has sent warning letter to Bayer.
Good analysis of what the implications are of NY Times stated plans to allow inbound links to have access for free, but to charge metered access to direct users after an initial allotment of free pageviews.
Everyday Health, the consumer health portal owned by Waterfront Media, files for $100M IPO. Positive sign for consumer health publishers. Everyday is one of the largest consumer health portals that relies on online advertising for most of its revenue.
Brigham and Women’s and Harvard Med School Professor Lawrence DeBuske decides to keep paid speaking role and gives up practicing & teaching. New limitations on accepting pay for for delivering canned presentations played role. Dr. DeBuske apparently gives several talks on behalf of multiple pharma companies each week.
Home page of Jan 2010 report from RWJF on PHRs.
John Sharp’s overview of Robt Wood Johnson Foundation’s new report on PHRs.
ZocDoc, a online directory of doctors that has focused on NY and DC, is expanding to cover SF. Note, a key differentiator of ZocDoc (from the slew of other doctor ratings sites) is its integration with practice management systems for scheduling appointments so that users can find doctors with available appts. ZocDoc says they have integrated with close to 1400 PMS companies. Note, ZocDoc also encourages patient reviews of doctors, but only from ZocDoc users. Reviews of doctors remains a sticky wicket for all of the doc review sites.
Commentary on why it is a positive sign that an MD is now leading Navigenics, a personalized genomics company.
Susannah Fox from Pew Internet started the conversation with her post about Google Health OneBox that lists results from Mayo Clinic, WebMD, ADAM, and MedlinePlus in a special position at top of search results. Great discussion in the comments ensued, including a couple from me.
Andrew Spong’s analysis of Twitter followers/followings of pharma companies.
Brief article describing MedeAnalytics revenue cycle management solution being adopted by St. Joseph’s Hospital in Maryland.
Great news for data geeks and data content enthusiasts! Following up on their promise to add transparency to the federal government, Obama admin posts new data sources from all cabinet departments. I’m going to go download the Medicare data set now.
Info on work Tim Berners-Lee is doing for UK govenment to make sources of gov’t data more available and meaningful.
“Syed Tirmizi, MD, a longtime clinician and medical informatics leader at the US Department of Veterans Affairs, joined Quantros today as Vice President of International Business Development and Government Relations. Tirmizi helped lead the VA into its position as a pioneer in the use of electronic medical records (EMR) for point of care service delivery, enabling meaningful use of data to further patient safety and quality initiatives.”
“Pfizer increased its spending on online professional promotion by more than 90% last year, according to a study, a sign the drugmaker is emphasizing alternatives to live sales reps for detailing certain products.” Study by SDI.
TOC and abstract of just published study on significant benefits of reducing sodium intake for improving cardiovascular disease. See my notes in item below (third item) on same subject.
Headline Commentary Jan 1 - Jan 22
- Posted January 22nd 2010
- Comments (0)
- by Janice
“Press Ganey Associates, Inc. today announced the addition of Philip Marshall, MD, MPH, as senior vice president, clinical products. Dr. Marshall joins the company at a time of continued growth and will be responsible for expanding the clinical product lines for the company.” Dr. Marshall was most recently VP Product Strategy at WebMD Health.
New Study in NEJM points to benefits of reducing salt intake in american diet. See my article on NY’s planned program to reduce salt and my criticism of AAFP for promoting salty foods in advertisements on their site. Note, a recheck of the AAFP FamilyDoctor.org site indicates that fewer packaged foods are advertised today. My blog appears to have been influential!
Superb analysis of impact of Scott Brown’s win to fill Ted Kennedy’s seat in the Senate on health reform. David Harlow (whom I finally got to meet yesterday) and Joseph Kvedar offer insightful quotes. Kvedar suggests that if health reform legislation doesn’t pass, we still have raised awareness of need for change to control costs and that some changes will occur even w/o legislation. Harlow says that costs and quality will continue to decline w/o legislation and could lead to a stronger bill with some form of a public option down the road.
UMass Medical selects NDoc to automate home health services care. NDoc provides billing and operational s/w for use at pointofcare for home health services.
Good article from former HBS professor on how companies can mine their own propriety data about customers and partners to their advantage. Lays out the 5 keys to doing it right: 1) create a network to collect proprietary data; 2) use best technology; 3)analyze with insight & precision; 4) figure out how to act on info to your advantage; 5) be lucky enough to have good timing.
Trish (about.com) recounts story of pediatrician who molested patients and how comments on doctor rating sites prior to his conviction were positive. She suggests that the current array of ratings sites all share weaknesses. I tend to agree. Comments can be useful, but there need to be a large number and attributes of the people providing the ratings are needed. Plus, multiple criteria from formally reported and collected info need to form the basis. I’d want to know about outcomes, not just opinions.
Nuval, a Boston-area company that provides numeric ratings that reflect nutritional value of foods, gets official endorsement from American College of Preventive Medicine.
Martin Fenner in Nature’s Nature Network on growing options for reading scholarly articles. Covers various devices as well as the concept of using connected information to provide context. No clear-cut perfect solution yet.
Very good commentary about shortcomings of continued medical education (CME) from a Canadian physician’s perspective. In Canada, CME (called CPD in Canada) is more structured and reporting is more detailed. Dr. Rob is very critical of US system that relies primarily on attendance at medical conferences.
Excellent overview of trends in healthcare research being influenced by patient particpation via Internet channels. Specific focus on last October’s ePatient Connections conference. David Ellis and Julian Bond of HFD conclude that healthcare data analytics will become increasingly important in divining patterns from all the data being generated by epatients and even diagnosing for individual patients. They also point to the importance of mobile computing in healthcare.
Highlights IdeaBounty and InnoCentive as examples of companies that facilitate crowdsourced innovations. In these two cases, winning participants are paid for their ideas/solutions. Good article that describes how 1 company replaced their ad agency with IdeaBounty for creative.
Boston company that repurposes discarded specimens and matches basic EHR data to allow for additional medical research studies to be carried out on the specimens. iSpecimen then aggregates and uses datamining techniques to analyze patterns in the data.
Pearson FT is apparently shopping Interactive Data.
Insititute for Safe Medication Practices reports results of recent survey about impact of recession on hospital staffing, capital expenses, patient acuity, and medication safety.
DeepDyve makes another move toward making scholarly journal articles more accessible. The partnership with CiteULike expands the utility of DeepDyve to knowledge workers who don’t have high-priced subscriptions through their corporate or academic library. CiteULike is a “delicious”-type bookmarking service popular in the scholarly community. DeepDyve also announced partnership with publisher De Gruyter. I am impressed with the pace of innovation and content deals carried out at DeepDyve. Their $0.99 rental price for journal articles is an important step toward opening up access to scholarly research on a much wider scale.
MedScape article that explores the value of online searching for patients. Shallow article with no conclusions, but it does offer some good criticism of existing options.
Good article and comments about expectations of enhanced ebooks. Key themes IMO: 1) publishers have to understand the technology platform/distribution platform that is appropriate for their audience; 2) pricing plays a role in selecting the right platform (CD-ROM allowed fixed pricing at a time when online access charged per second); trying to use new technology as a guise for increasing prices is a risky move.
HubSpot marketing director explains why they have chosen to drop trade show exhibiting from their marketing mix. They still will attend events and seek speaking slots and will sponsor some events, but they don’t find the process of shipping booth & collateral and several sales people to be as worthwhile as other marketing options. Very good comments and responses.
Poll of 800 physicians on Sermo indicate that large percentage feel current Medicare policies are out of sync with market needs. “[O]ver 40% of the physicians polled feel the US government “never will” understand how declining reimbursement rates from Medicare negatively affect the care patients receive from their physicians. They fear reimbursements will continue to decline in the coming years, reducing patient access to physicians.”
MSNBC story that picks up on recent article in NEJM about pros and cons of sites that provide patient comments and ratings of doctors. Hook in this article is how some of the ratings sites, including Angie’s List, now flag doctors who are part of the Medical Justice Services group that require patients to sign contract that prohibits them from posting comments online. I agree that anonymous comments are a problem, and I’ve written before that a single numeric rating is insufficient, but it’s short-sighted of doctors to try to prohibit patients from expressing their opinions online.
Nice article that describes some reliable sources of health info for consumers from a Minnesota pub. Note, they still have PDR listed as owned by Thomson Healthcare, even though it’s a winter 2010 article.
Quidel, a San-Diego point-of-care diagnostic testing company, buys Diagnostic Hybrids, an Athens, Ohio company for $130 Million in cash. Acquisition expands the range of tests provided by the combined company, and should provide some economies in R&D.
Good overview of the two companies and the impact of the acquisition. John Moore of Chilmark views the acquisition as a long-term investment since he doesn’t see much life in the PHR segment at this time.
Quest offers new test for early detection of colorectal cancer.
Adams replaces Carl Byers, athena’s initial CFO, who last June said he wanted to live abroad.
Cegedim Dendrite, the life sciences group of Cegedim, Paris-based CRM solutions provider, acquires SK&A, the leading US healthcare professionals directory. According to press release, revenues of SK&A are about $15 M.
Credit rating firm TransUnion has acquired MedData LLC, a Charlotte, N.C.-based health care transactions processing firm, for an undisclosed sum.
Pfizer provides $3m in funding to Stanford to develop CME framework that incorporates a more participatory learning environment. Can it be donew/o industry influence given the source of the funding? Stanford says “yes”….
Healthcare IT News reviews Allscripts/Misys Q2 results. Rev. up 30% yoy. Allscripts CEO, Glen Tullman, calls 2010 “year of the EHR” due to stimulus funds.
Another content + IT deal that will help hospitals/providers achieve meangingful use of EHRs. Zynx Health provides order sets; Meditech will integrate order sets from Zynx into EHR–press release doesn’t provide much detail on how they will integrate the info.
Origin, a CT-based provider of RCM and clinical and BI analytics, gets growth equity funding from TCV. Previous investors include Beecken, Petty & O’Keefe & Company (“BPOC”), an investor since 2006, and management as investors in Origin.
Quantros, a health IT company that helps hospitals with patient safety and risk assessment, names Gerard Livaudais, MD, MPH, as EVP Product Management.
Not enough info is provided in blog entry to make much sense of the results. Asking people what general categories of content they would pay for isn’t very telling; better research methods are needed. Plus, there’s such a range of content in each type that results aren’t very valuable.
athenahealth’s athenaClinicals was rated highly in recent KLAS ambulatory EMR report on confidence that athenaClinicals will meet meaningful use criteria.
Good article on outlook for Informa. Author indicates that asset sales are likely in 2010 and points to Performance Improvement as a top candidate, since it doesn’t fit with other Informa assets. However, Informa’s CEO, Peter Rigby, is against divestments and would prefer to grow through more acquisitions, according to article. Also, academic/scholary publishing division is called out as their best performer (due to high margins). Given pressures on this segment and lack of innovation from Informa, I would be worried if I were a shareholder.
SF-based Practice Fusion raises $5m of anticipated $7.1 round for it’s EHR software. Practice Fusion offers s/w for no charge and makes money with advertising–and has plans to sell data mined from customers.
Harvard Pilgrim Health Care Inc. has won a $72 Million grant from the FDA to build a system to monitor the safety of drugs and medical devices after they have gone on the market.
Adidas introduce miCoach at CES. Similar to Nike’s popular Nike+.
Good commonsense views on what will and will not change in 2010.
David Walt, professor of chemistry at Tufts and chairman of Illumina, provides his top 5 trends to watch in biotech. Optimistic outlook for advances in curing cancer, but thinks that the data management and analysis issues will be a challenge due to the magnitude of data (”Moore’s Law just can’t keep up”).
Short but insightful article that reports some interaction between Google’s CEO Eric Schmidt and Atul Gawande, MD, author of new book The Checklist Manifesto. Key point, workflow or “clinical encounter” is not understood by the computer scientists who create EMR systems. Also, systems analysis and performance improvement (my terms) are not respected uses of time for MDs.
Interesting example of how incentives from CMS can trickle down to specific programs within hospitals. In this case, residents can earn up to $1200 per year in incentive pay for reaching 3 goals related to patient satisfication–two from Press Ganey survey results and 1 from UCSF Medical Center compliance audits. Results are measured for a team and each teammember receives payment.
Dr. Fabius, among other things, served as president and chief medical officer for i-TRAX, which was acquired by Walgreens in 2008. “I-TRAX was the parent company of CHD Meridian Healthcare, a leading provider of worksite healthcare centers for large employers.”
AHA endorses Surgical Info Systems for its scheduling, reporting and analytics modules.
Inside Out provides interactive training on the human body for K-12 market.
Nice overview of Cell Press’s (Elsevier) new beta of their planned “article of the future”. Good features for zooming in on charts and link to more data and references. I need to do a more thorough review and hope to see it in action at Cell Press in Cambridge soon.
Brian Ahier summarizes Sec’y HHS Sebelius’ Health Security program.
I’ve mentioned NuVal before. Intriguing company that provides single numeric rating of the nutritional value of foods and works with grocery stores to put labels on shelves. Concept is good, but like the writer, I think the single digit is insufficient. Good for shelf; but maybe more detail could be available via mobile device?
Kaiser and VA (Veteran’s Affairs) will use NHIN to exchange patient data (with permission) in pilot program in San Diego area.
A physician reviews online doctor rating sites. Slams Vitals, in large part because only single numeric rating is available w/o paying. I’ve commented before that single number is ineffective for rating doctors–or most any other item. The reviewing physician likes the comments, however. Note, as list of comments gets larger, some kind of summary indicators become more necessary to annotate and summarize the long comments.
Some good insight here. E.g., 6)PMS vendors will acquire RCM companies (didn’t I just write that yesterday?),8) Payers, PBMs and Pharmacies will use EHRs to deliver information (add publishers to that list).
Nice article from Ingenix analytics on employer wellness programs.
Kevin Noland resigns to make way for former CFO Mark Adams to take helm. Could this be result of change in strategy to focus more on benefits management services than content?
Commonwealth Club program on medicine. Video.
TabSafe, an Indiannapolis company, showcases its medication management system at CES.
AdvancedMD, which provides practice management and RCM solutions to medical practices, acquires PracticeOne, an EHR vendor. Interesting that the vertical integration is occurring in this direction–the vendors of admin/financial systems acquiring the EHR vendors. There’s lots of room for more consolidation in both markets.
“23andMe has completed a $27.8 million second round of funding. In addition to funding from Google and Google founder Sergey Brin (husband of 23andMe founder Anne Wojcicki), 23andMe has been funded by Genentech and New Enterprise Associates.”
“Krames has partnered with eClinicalWorks to provide consumer-friendly patient education to physicians using the electronic medical records system, eClinicalWorks 8.0.” Makes good sense.
As my colleague Russell Perkins said, “betcha thought there already was one”.
Sramana Mitra interviews co-founders of NaviNet, a real-time health info exchange based in Boston area. 5-part interview with lots of good stats and info.
Dr. Carolyn Clancy, director of AHRQ, describes new report for consumers on anti-depressants. Includes link to full report.
Gawande speaks about his new book, Checklist Manifesto, and the benefits of checklists in medical settings. Specifically mentions how checklists improve teamwork to the benefit of patients, and addresses the issue of physician resistance (20% of those surveyed after trying out checklists said they didn’t think they were useful; however >90% of that 20% group would want checklists to be used if they were the patient!).
“Atenda is one of the largest home health benefit management companies, providing care and exclusively managing more than 1.3 million lives. Atenda is used by major health plans as a single point of contact for managing all home care services, resulting in improved care and cost savings to plans and their members.” Univita was established by Genstar Capital last year with its acquisition of Long Term Care Group, and subsequently acquired ENURGI.
Infotrends broad multi-client study on changing communications needs of small-to-medium sized businesses. TOC and list of tables only. Complete study >$10K
HIMSS writes up new CDSC created by Blackford Middleton at Partners Healthcare.
Caritas hospital group in Boston expands their relationship with athenahealth to include athenaClinicals. They already used athena’s revenue cycle management (RCM) s/w.
“The National Association for Children’s Hospitals and Related Institutions (NACHRI), a non-profit organization dedicated to improving the operations and quality of care in its almost 200 member hospitals, is using a web-based research database and reporting system developed by IT Consulting Services of Quantros to report on quality improvement initiatives. Quantros is a leading software and services provider for the healthcare industry.”
Lots of reaction to ONC’s release of MU requirements. This article highlights a few key concerns, including lack of focus on patient’s rights and support for outdated technology that will not provide advancements that are needed.
Nice article on Google’s view of future of advertising. I agree with Arora from Google that online ads shouldn’t be an afterthought, but a critical part of overall advertising strategy.
Article in NEJM questions equity of wellness program incentives in health reform package.
Nice summary of major milestones in medical research in the last 10 years. Emphasizes the impact of the mapping of human genome a decade ago. Also points to advances in preventing disease. Note, although preventive medicine is a much better long-term goal than treating illness, based on my experience, funds tend to be focused on the crisis of the moment and savings of prevention often get forgotten over time (e.g., vaccinations). However, for the present time, there is likely to be renewed focus on prevention in medicine.
One of the questions posed by David Carr in this column about the reports of a new tablet device from Apple (rumored to be announced later this month (jan 2010)). If Apple can produce an e-reader/tablet that considerably improves the user experience over the Kindle, it could take off even at $800-$1000 per device. Publishers of all types–B2C and B2B–should be planning bus models (mostly advertising) around tablet devices.
Good thought-provoking piece by Joe Esposito. He uses example of early enthusiasm from entrepreneurs and Wall St. to build broadband pipes to households, which puzzled the established RBOCs who couldn’t imagine why HHs would need such high bandwidth. Contrasts that situation with today’s need to radical change in scholarly publishing model to provide more direct interactive between researchers and scientists. Implication is that the needed change won’t come from traditional players. I agree.
Like this list, esp. the top 3.
Scott Kirsner, Boston Globe, on trio of young companies that provide outsourced R&D, using crowdsourcing. Innovcentive, Hypios and Yet2.com are highlighted. Innocentive & Yet2.com are Boston area companies; Hypios is in Paris.
Interesting comments from former insiders and analysts on what made Dow Jones vulnerable and changes under Murdoch. Note, I didn’t see any mention of the enterprise division of Dow Jones (there may be some comments, but most focus in on WSJ and the Telerate mess).
Editor of Journal of Spinal Disorders & Techniques for past seven years receives royalty payments from certain Medtronic devices. “Studies involving Medtronic spinal products or that were funded by Medtronic appeared in the journal at least once per issue, on average.” And, are uniformly reviewed in a positive light. More trouble for scholarly publishing sector–fueled in part by Richard Smith, former editor of BMJ.
Mitch Wagner’s last article for InformationWeek w/ 2 examples of hospitals with successful implementation of business intelligence (document management, integration, analytics, dashboards) software.
Nice post that focuses on improving access to healthcare data–by all stakeholders.
“URAC, the nation’s leading health care accreditation and education organization, today announced its new Consumer Education Initiative, which teaches consumers about health insurance and identifies ways they can make more informed decisions about their health care.”
Interesting news about licensing deal between AllTheContent, a Geneva, Switz based content syndicator, and Pharma Channel, which provides info to pharmacies in Europe.
Nice video explanation of HL7 and how the standard facilitates sharing info between various IT systems in hospitals.
NYC Aims to Limit Salt While the AAFP Website Promotes Salty Foods
- Posted January 12th 2010
- Comments (3)
- by Janice
The Bloomberg administration has launched an initiative to reduce salt in restaurant food by 25% and overall salt consumption by 20% over the next five years. The National Salt Reduction Initiative is a nation-wide program supported by the W.K. Kellogg Foundation and other donors. Funding for the evaluation of salt intake guidelines was provided by the Robert Wood Johnson Foundation, the New York State Health Foundation, the National Association of County & City Health Officials and the Centers for Disease Control.
According to the January 11, 2010 press release:
The goal of the initiative is to cut the salt in packaged and restaurant foods by 25% over five years – an achievement that would reduce the nation’s salt intake by 20% and prevent many thousands of premature deaths. The sodium in salt is a major contributor to high blood pressure, which in turn causes heart attack and stroke, the nation’s leading causes of preventable death. These conditions cause 23,000 deaths in New York City alone each year – more than 800,000 nationwide – and cost Americans billions in healthcare expenses.
Given the known health risks of excessive salt intake, why would FamilyDoctor.org, the consumer health portal published by the American Academy of Family Physicians (AAFP) promote deli meats on their Healthy Living page? Granted, they may not be endorsing deli meats in their editorial content, but they have a large banner ad for Boar’s Head deli meats on the site and a full-page ad from Boar’s Head in their digital newsletter. I don’t want to specifically single out Boar’s Head (ads for Buddig meats also appear on the site, along with ads for Hellmann’s Mayonnaise), but check out the sodium content in Boar’s Head Pastrami. Just so you don’t think I chose the worst offender, you can look up the smoked liverwurst or any of the hams. (Note, you can check nutrition fact labels of a long list of food items and restaurant items on this About.com site: http://caloriecount.about.com/. Warning, the fast food listings are frightening!)
Back to my question. Why would ads for foods so high in sodium be prominently placed on the AAFP Health Living site? I don’t know with certainty, but it looks to me like a failure in choice of online ad network and ad sales agency. One could go further and say it’s a failure in revenue model choice for an online consumer health site published by a medical association, a group that should be providing trustworthy content. Note, I wrote earlier about the recent partnership between AAFP and Coca-Cola to: “provide Americans with credible information on beverages and enable consumers to make informed decisions about what they drink based on individual need“. Certainly there are better options than to have soft drink and deli meat companies sponsoring sites that are supposed to promote healthy food choices.
The parallels to sponsorship models in scholarly medical publishing are obvious. When pharmaceutical and device manufacturers sponsor publications, it is difficult to accept that there is no bias in the editorial content–even if there is none. On consumer sites, where there is such a strong need for reliable unbiased health, nutrition and exercise information, just the appearance of ads on the site may be harmful because of the implicit endorsement of the advertisers’ products.
It may take some work to find a more acceptable roster of advertisers, but better options exist than those currently being pursued by AAFP. Why not work with other stakeholders in the healthcare industry that share the objective of improving consumer health and wellness? For instance, health insurers, employers, hospitals, and even other health content publishers are building and promoting wellness programs at a fast clip. They need to promote their programs and offer authoritative content to engage consumers. That sounds like an opportunity for a partnership. As a parting thought, perhaps AAFP should speak to Mayor Bloomberg and his staff to get some ideas on where to find sponsors that will support research and publication of trustworthy health and wellness information.
Headline Commentary Dec 14-31
- Posted December 31st 2009
- Comments (0)
- by Janice
Quadrant HealthCom, publisher of The Female Patient, announced Tuesday that it has acquired Dowden Professional Publications from Lebhar-Friedman.With the deal, Quadrant takes control of four medical journals and an events group. The journals are: OBG Management, Current Psychiatry, The Journal of Family Practice and Mayo Clinic Proceedings. Financial terms of the deal were not disclosed.
Thomas Goetz, exec editor of Wired, on why personalized medicine is really about personal data.
Mentions Polka, an iPhone app, that allows remote monitoring.
Really good interview, where Gomez talks frankly about outdated tech in hospitals/health IT (e.g., MUMPS) and talks about making CPOE easier to reap benefits of healthcare data-analytics.
From press release: “iGuard is a free, personal drug safety monitoring service that now provides 2 million consumers and caregivers with timely, personalized information about drug-drug interactions, drug-disease interactions, medication safety warnings, breaking safety news and medication recalls that may affect their health. In return, patients provide feedback on their medications to help researchers learn how to treat diseases better and minimize medication side effects. In 2009 alone, iGuard users have contributed toward 92 medical research studies – helping to develop new drugs for such diseases as multiple sclerosis, epilepsy and diabetes.”
HealthGrades announces new org structure and provides improved guidance for 2010. I just have to add that this may be the most poorly written press release I have ever seen.
Healthy Humans (www.healthyhumans.com), an online wellness solutions company, received the 2009 Life Sciences Startup Company of the Year award from the Eastern Technology Council. The award, sponsored by the University of Sciences in Philadelphia, recognizes the company’s business and technology achievements. Healthy Humans provides online wellness programs that address the underlying causes of chronic disease and encourage prevention through personalized solutions and self-care methodologies. The company’s proprietary portal technology combines state-of-the-art medical protocols with evidence-based therapies. Note, Healthy Humans was highlighted as a Health Content08 Innovator at our HC08 conference.
CVS’ underperforming PBM unit names Lofberg new CEO. Lofberg is currently CEO of Generation Health, a genetic PBM.
Cerner acquires IMC Health Care, a provider of on-site health clinics for employers. Cerner established its own subsidiary to handle its self-insured and health & wellness needs. With acq. of IMC, Cerner is expanding to serve other self-insured employers.
Choronicle of Higher Ed describes some alternatives to impact factors. I agree that empirical data should be used in measuring importance, but a single # is not likely to be sufficient. Wouldn’t that strengthen the “Britney effect”?
Jane Sarasohn-Kahn on PWC’s new report on 10 top trends in healthcare in 2010. Link to full report included.
At least one doctor thinks they are. Dr. Wes Fisher writes that the rise of social media and the cost of travel (and reduction of sponsorship by pharma and device companies) spells the end of the medical conference business. I think he’s right that there will be a reduction in live events, but I don’t expect them to disappear.
More on HHS grant for designing db for comparative effective research.
HHS has an RFP for study on how to build claims db that will include payer records beyond CMS data. DB will be used for comparative effectiveness research (CER).
Nice comparison table of existing e-book readers.
Health Data Management reports that Thomson Reuters Healthcare (Ann Arbor) is entering the HIE market with a data analytics platform.
Good article that describes how electronic laboratory notebooks (ELN) could become the foundation for effective data management in R&D enterprises.
Healthcare IT News briefly reviews the top 20 list from KLAS.
Pfizer is equipping detailers with tablet computers that limit what samples can be provided to physicians based on their specialty and record the amount and type of samples. Doctors have to sign for receipt. It’s astonishing that sampels given to doctors in the past were not recorded!
A must-read for every publisher to gain an understanding of the convergence of publishing, marketing/advertising and the blurring of the roles between publishers and vendors. Nike’s online campaign was much more than advertising, it included tools for fitness programs and for exchanging data. Or as AdWeek says, “a product experience”. Traditional publications and ads can’t deliver a “product experience” in print of online.
A.D.A.M., long-known for its collection of anatomy images for medical education, launches an e-commerce enabled website that sells individual images. Prices seem to depend on the image and use. An graphic with multiple images related to carpal tunnel is priced at $39.95 for use in PPT; a simple image of the eye related to radial keratomy appears to be free, but site asked user to indicate how the image will be used.
Health Content Advisors ranks #136 out of 400 top blogs on IT. Interesting that my writings about health content, which is inextricably connected to health IT, rates so highly. It’s an honor to be placed in the immediate neighborhood of top analysts from top IT research firms, considering that my blog is secondary to the consulting work I do. Must be my analytical nature!
Very interesting. “December 14, 2009 — Lippincott Williams & Wilkins (LWW), a leading international publisher for healthcare professionals and students, and part of Wolters Kluwer Health, has partnered with ProtoMED Medical Management Corporation (PMMC) to build a student version of its ProtoMED medical practice management software and its ProtoCHART electronic medical record (EMR) software.”
Nice tribute to Paul Samuelson in the Boston Globe. Samuelson taught at MIT since 1940 and every student of economics has been touched by Dr. Samuelson. I honor him as a fellow U. Chicago alum, but also for negotiating one of the best textbook contracts ever.
NY Times highlights the conundrum of Wm Styron’s estate where Random House and Styron’s family both claim ownership of e-book rights. I was involved in licensing books for an early e-book reader (SoftBook Press) in the late ’90s and met with all of the major NY & Boston publishing houses, including Random House. At that time, the majority of recent contracts with authors included incomplete clauses that essentially wrote that the publisher had rights to new electronic formats for the content licensed in the contract with terms to be negotiated. It was a terrible situation where rights were tied up but terms and conditions weren’t defined. It seems as though these same publishers have done very little in the past decade to update the terms of contracts that existed at that time, at least with terms that are fair to authors. As in the B2B publishing world,B2C publishers (and authors and agents) have to recognize that the digital version of the work is now the primary work.
Open Data Will Be All the Rage in 2010
- Posted December 22nd 2009
- Comment (1)
- by Janice
Despite a dismal year for the media industry, there is one major trend we can all look forward to in 2010: Open Data.
Open data is more than a trend; it represents a shift in worldview about using research, business intelligence, and outcomes data. Tim Berners-Lee’s talk at TED in early 2009 promoted the power of raw data and described why we need to improve interoperability because “data are relationships” and analysis across larger collections of data help make “the world run better”.
At InfoCommerce Group we’ve always understood the importance of data and data management. Our roots go back to pre-Web 1.0 days when large print directories and buyers guides like the Thomas Register were being digitized. We’ve always understood that all digital content can be viewed as data whose value is increased when organized, categorized, sorted, modeled, analyzed, integrated, archived, updated–and shared.
In the healthcare industry, where I focus most of my attention, the possibilities for making the world run better by exploiting research, outcomes, and administrative data are enormous. Yet, the healthcare sector lags other industries by more than a decade in data management, data access and interoperability. (See: HISTalk interview with John Gomez, EVP/CTO Eclipsys, for frank talk on this issue.)
Support from HITECH funding surely will accelerate development of systems that enable data exchange and analysis in the healthcare industry. There are a lot of perceptions, attitudes and organizational changes that needs to occur, too; but there is no excuse for healthcare to continue to lag so far behind other industries in employing technology to improve performance.
Note, I just discovered a post by Jonathan Rosenberg, SVP, Product Management at Google, titled, “The Meaning of Open”. It’s a long post and I haven’t digested it yet, but will leave you with an outtake from the post [emphasis mine]:
“Open will win. It will win on the Internet and will then cascade across many walks of life: The future of government is transparency. The future of commerce is information symmetry. The future of culture is freedom. The future of science and medicine is collaboration. The future of entertainment is participation. Each of these futures depends on an open Internet.”
The impact of open data will reverberate throughout the publishing industry and is certain to be felt very strongly in the scholarly publishing sector, which currently dominates the distribution of medical research information. While it doesn’t spell disaster for this sector, it will impact traditional business models and relationships between researchers and publishers in a big way.
Happy holidays to everyone and best wishes for a brighter 2010!
Reinventing Business Publishing: HBR Relaunches
- Posted December 18th 2009
- Comments (0)
- by Janice
Last night I attended a TweetUp to celebrate the launch of the redesigned Harvard Business Review (HBR) and came away with renewed hope for the future of established publishers. The first decade of the 21st century has not delivered many positive stories about publishers who have dominated in the past, even those with iconic brands, but from what I’ve seen of the changes at the Harvard Business Review Group, there is hope that the next decade will include more stories with positive endings.
On the surface, the redesigned HBR is glossier than the former publication. It resembles other business magazines such as Forbes in other ways, too, including the advertisements (should I mention the unfortunate Accenture ad with Tiger Woods in the Jan-Feb 2010 issue of HBR?).
However, the changes that matter most run deeper and can be found online. The new Harvard Business Review site aggregates content from what used to be two separate sites, which among other things allows for the creation of “Author Pages” that “give … a deeper view of the [authors’] contributions across the magazine, the site and our books”.(1)
One could say that a “digital first” attitude is at the core of the change in direction at HBR. On a fundamental level, HBR has shifted from being organized around the type of publication (book, magazine, case study, etc.) to organizing around the needs of its audience. As obvious as it sounds, most traditional publishers have not yet made this change.
On a lighter note, my spirits were lifted when Eric Hellweg, the editor of HBR.org, greeted me by name at last night’s event. We had never met, but he explained that I was showcased in an internal meeting because of my retweet of their post on Twitter to promote the TweetUp. Apparently, the marketing folks wanted to emphasize that Twitter can be an effective tool in reaching their target audience. It was fun to know that I played a role in proving the power of Twitter and social media to Eric and the team at HBR!
Follow Harvard Business Review on Twitter @HarvardBiz
Finally, thanks to Siobban Ford of HBR.org for organizing last evening’s event at the Asgard Pub in Cambridge.
(1) See: The New Harvard Business Review Site.
Headline Commentary Dec 6-13
- Posted December 13th 2009
- Comments (0)
- by Janice
Press Ganey acquires Patient Impact, announced 12/6/09. Patient Impact to become the unit specializing in physician practice & outpatient surveys. More details to come. Note, Patient Impact was a Health Content Innovator and presented at our Health Content08 conference: http://www.infocommercegroup.com/healthcontent/index.html
Headline says it all. Gary dissects an actual memo used with TV journalists that promotes tying recent medical research to exaggerated claims of short-term benefits–and the specifically recommends against mentioning research labs or clinical work.
No doubt CME needs a redesign to change the current heavy subsidies by Pharma.
Article on the new building extension of MIT’s media lab designed by Japanese architect Fumihiko Maki. Contrasts Maki’s style of open space with lots of glass to original IM Pei buildling with limited windows. Interesting metaphor for move of technology from “black box” to enabling and thriving on “transparency”.
Article questions the affordability of new cancer drug, Folotyn, produced by Allos Therapeutics. Allos says price is in line with other specialty treatments and so far health insurers have agreed to cover it to treat aggressive tumors. Shines light on problem of high cost of developing drugs, but doesn’t offer any solutions.
An indictment of doctors and drug companies that promote drug interventions for preventive care. Uses example of hormone drug replacement for women.
Ad Age lists top magazines that have ceased publishing in 2009.
References CBO study (with link) that describes the allocation of marketing $$ to detailing, CME support, DTC and a measly $400 M in professional journals. Journals publishers need to reinvent themselves as a vehicle for reaching doctors/clinicians.
EBSCO’s DynaMed write-up on breast cancer screening. I don’t find their analysis and coverage very helpful.
Conversation between Milken and Pfizer CEO Kindler
Reports of small survey of device manufacturers; results show that social media isn’t yet part of the marketing mix for device companies.
John Moore writes a brief post about MSFT’s announcement of long-term care provider Golden Living’s adoption of Amalga & HealthVault.
Some commentary on benefits of move to ICD10 codes.
McClellan, former CMS adminstrator, MD, and PhD economist, will keynote Advanstar’s Center for Business Intelligence (CBI)’s Annual Strategic Medicare Policy Summit.
Good overview with links to other stories about Pharma’s slowness in developing mobile apps.
Nancy McKinstry interview: journals renewals are strong even with price increases; hospitals are spending more capital in 2009 than 2008 in anticipation of ARRA funds to come in 2010.
Note, this is the first I’ve heard of ebizMBA, who writes on their site that ebizMBA is “an eBusiness knowledgebase that helps you find the webs best ansers to your online business questions on topics ranging from online marketing and analytics to website development and venture capital”. To their credit, they offer some indication of the parameters they use to measure popularity.
Humana will establish MinuteClinic for its own employees and will encourage all members to use MinuteClinic for basic screening tests for cholesterol, blood pressure, bmi–and will couple basic screenings with its own LifeSynch health coaching.
Ovid to announce Universal Search, which allows clients to search across Ovid and client’s other internal databases in single search. Nice development.
WebMD, HealthVault (MSFT) and GoogleHealth comprise the panel moderated by Jane Sarasohn-Kahn. About 50 minutes long. Worth a look.
Not surprising to hear that Informa has decided against going forward with bid for Springer. Debt levels of Springer make the deal hard to digest and current Springer owners PE firms Candover and Cinven want a sale to conclude quickly. If PE company acquires Springer, perhaps they would sell off pieces.
Very good analysis of trends in IT research. Essentially says that high priced IT research reports are becoming commoditized and used for lead gen that is paid for by vendors. Analysts can still make money consulting, firms can put on events, and carry out customized research. Totally in line with my writings and demonstrated in the content value pyramid in my Publishing for e-Patients preso (on Slideshare/janicemc). Like comment about individual analysts becoming branded more so than firms. Agree there, too.
Dow Jones Venturesource reports Q2 2009 VC investments by industry. Healthcare the best performer and it outpaces IT for first time on record.
Kent Bottles provides excellent summary of recent lecture by David Eddy, MD (the “founder” of EBM) who has consistently challenged the robustness of existing methods of clinical decision guidelines. Dr. Eddy believes the future requires more complex models that consider a larger number of factors and interactions that in effect provide more personalized medical treatment. Eddy’s own company, Archimedes, builds “virtual patients” that can be used for complex modeling of probable outcomes. I don’t know enough about Archimedes to judge its efficacy, but I think Eddy has the right approach. We know that more data are available about patients and outcomes and will accelerating adoption of EHRs, the amount of data will expand rapidly. Along with the improved data sources, there is clearly a need for more complex models to analyze the data and test the benefits of medical treatments.
Good article with data and charts on changes in pharma sales & marketing over time and expected effects of health reform on pharma sales techniques.
Comprehensive article on HSAs and high-deductible health plans.
Perspective on whether use of EMRs reduce liability for physicians. Focuses on discounts offered by insurance cos to doctors and practices that use EMRs.
Schein will merge its animal health business with Butler; Schein to own 50.1%.
Press releases doesn’t provide many details; I will look at Elsevier site soon. Embase is an index to biomedical research; relaunching as standalone product seems old-world.
Good article that mentiones pricedoc.com, healthcarebluebook.com, and outofpocket.com, sites that provide info on prices for various procedures or office visits by doctor.
Story about Full Yield, a wellness program for employers that provides its own food & nutrition programs. Story describes how Safeway, IBM, Pitney Bowes and others have saved money on health care costs via wellness programs. Major issue, however, is that these are companies that self-insure.
Another story that critiques overly simple health care rating schemes. IMO, ratings needs to be based on analysis of outcomes, using real data, not observations from a third-party, which are subject to error.
A one-sided critique of the shortcomings of EHR/EMR systems from Huffington Post. Whereas I agree that there are shortcomings, a more balanced report would have more credibility. Still, it offers some good basic info on what the feds are trying to do with ARRA funding.
Excellent post and comments. I just added my own comment (7th in list).
Article mentions strong interest in healthcare sector by PE. Do PE professionals smell, taste and feel an opportunity in healthcare, too?
Good commentary on public reaction to public health announcements and EBM. More “infodemiology”, that is, providing trustworthy information and monitoring public response to epidemics, is needed.
Excellent video presentation by Peter Norvig of Google. Data, semantics, search and much more.
IDC Health Insights report on EHR vendors ($4,500)
Interesting article and site (which I just discovered) about opportunities in scientific/medical writing and journalism. Site focuses on female scientists.
Sponsored by Google, survey lists most popular resources used to find medical info. Surprise! Search engine/Google is at the top, followed by peer-reviewed journals. No category for online clinical information resources, such as UpToDate, MDConsult, DynaMed, as far as I can see. If no breakout were given on survey, Search Engine category may incorporate these resources too.
Money-Driven Medicine site with free streaming version of the movie. Nice example of offering free streaming with promo for the paid DVD.
FDA would need legislative action to approve new db, but given the ability to track more data from electronic records and online user-input, federal db makes sense.
More on Informa bid for Springer from FT, which quotes analyts.
Study of search behavior indicates that online search is often used to confirm or refute one’s internal knowledge. Hm, sounds rather Bayesian to me.
With over 2.1B Euros in debt (8X EBITA), Springer is a loaded target. Bids are expected to be under 400M Euros. But bigger question is: is there sustained value in publishers of scholarly research, an sector that is being disrupted by new models of scholarly communication and research?
Good review of press related to new mammogram guidelines. Interesting that so many who say they want EBM, object when they don’t like the data. “Don’t like” often means they stand to lose business or stature.
Zynx Health’s order sets will be integrated with Keane’s Optimum EHR system thru this partership. Another example of embedding EBM info into EHRs.
Article describes how students are sharing for-fee medical articles in a Napster-type environment.
“It” in this case, is the information in medical journal articles. Really good article about what could be done to help add context to each medical journal article that reports on new research so that journalists, patients, and even doctors can better understand the implications.
With pressure from patient groups and regulators, hospitals have make significant progress in reducing hospital-acquired patient infections. Checklists and focus on solving the problem (using best practices from other institutions as one means) are noted as key to changing the procedures and culture at hospitals.
Study performed by Prof. Ashish Jha at HSPH and Catherine DesRoches at MGH indicates that using EHRs makes little difference in outcomes. This article goes on to point out that researchers also focus on the importance of changing processes & culture in hospitals to benefit from positive effects of using EMRs/EHRs. I’d add that hospitals and hospital systems that incorporate clinical information systems (order sets, point-of-care CDS) are more likely tho demonstrate improved outcomes. At this stage, not enough evidence-based content has been incorporated into EMR/EHRs.
MD who wrote this post suggests that Kolata’s article is biased toward the big pharma position, since her only sources were from pharma.
Content and Technology: A Love-Hate Relationship
- Posted November 24th 2009
- Comments (0)
- by Janice
In late October I participated in a couple of conferences that underscored how information technology (IT) has changed business publishing. The first event, e-Patient Connections 2009, had a diverse audience comprised of Pharma marketers, medical communications agencies, health literacy experts, and health care publishers. Special guests included e-Patients who spoke about their use of community, content, medical expertise, drugs and devices to manage their conditions to allow them to live life as ordinarily (or extraordinarily) as they would if they didn’t have their disease or condition.
The second event, Data Content09, was the InfoCommerce Group’s 17th annual event for b2b directory and data publishers. Themes ranged from improving lead-generation applications of directories, the importance of understanding the workflow needs of your customers, and the overarching theme of how over time technology is commoditizing content.
The keynote speaker at Data Content09, Sharon Rowlands, CEO of Penton Media, described how she has aligned Penton by markets and is undertaking a thorough customer analysis to understand how the company’s information can be integrated into customer workflow and improve productivity. Sharon described why in today’s economy, in order to rise above commodity status, publishers need to offer point-of-need solutions that are tailored to each segment of their user base. Standalone reference works and print publications may still play a role, but it is an increasingly marginal one.
The final session of Data Content09 presented four examples of companies that are employing IT to their advantage. These companies (Capterra, KnowWho , Skyscape, and EDA) effectively use technology to move up the value chain. Publishers need to ask themselves how their data can be put to use to make their customers more productive: for example, can their data be integrated into the customer’s supply chain process or sales pipeline process? Or can technology and Web 2.0 tools help improve the quality of the data that are provided, through reviews and ratings, deeper verification, or mash-ups with related content? In some cases, it’s as simple as offering a mobile version or including video or interactive quizzes to enhance the experience for the user.
Forward-looking publishers recognize the inevitability of commoditization of information due to better, cheaper, and faster IT and digital distribution. These leaders use the commoditization trend (“the race to the bottom” in the words of Barry Graubart from Alacra) to their advantage by scouting more and more free inputs for their higher value information packages, and they know how to use commodity-level information as a marketing tool.
For more on the topic of content commoditization and the importance of moving up the content value chain, see the slides from my e-Patient Connections 2009 presentation (esp. slides 7-11). Although focused on the opportunities in the health content sector, these slides apply to all types of information.
Also, for detailed examples from the companies that presented at Data Content09, full video of the sessions for those who were unable to attend are available for purchase here.
Happy Thanksgiving!
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