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Secondary Data Usage in Healthcare

I was guest speaker at the March 22, 2012 “Let’s Talk HIT” series hosted by Scratch Marketing & Media in Cambridge, MA. The topic I chose was Secondary Data Publishing in Health. Health Content Advisor’s parent company, InfoCommerce Group, has a long history of guiding business media companies in constructing data products, but increasingly we are finding interesting examples of secondary data products that develop as a by-product of technology companies. Electronic Health Records (EHRs) represents one of the more compelling examples of information technology that has the potential to spawn a new generation of data products.

Scratch Marketing has posted the video of the talk, which was structured as an interactive group discussion, in 8 parts. See their YouTube page for the list of segments:

See the event recap by Lizzie McQuillan at Scratch Marketing here:

Also, for a provocative view, read Marya Zilberberg, MD, MPH’s takeaway from the evening’s discussion:

Thanks again to Scratch and the many Boston-area (stretching all the way out to the Berkshires!) health IT, public health, healthcare publishing, entrepreneurs, and marketing experts who attended and participated in the discussion. Scratch Marketing added Twitter handles to the video, which helps tremendously in identifying each speaker.

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Reader Comments (3)

Secondary usage of date in healthcare must also be given importance like how primary data were treated. Remember that these data still cover hospital details and these need privacy and they should properly be kept.

April 23, 2012 | Unregistered CommenterDebbie Smith

I agree with Debbie, although in my opinion, I do not think secondary usage must be tolerated very much. Although sometimes you have to share it to some people who need it like for your private health insurance, it is still important that the hospital or those authorized to hold your medical credentials must keep them confidential.

June 4, 2012 | Unregistered CommenterJamie

Technology helps to develop the health care sector frequently therefore we have found that the use of electronic records is applicable in health care sector. Electronic records and other technical issues are really beneficial for producing quality health care programs therefore we can say that the use of technology in health care should be beneficial.

September 26, 2013 | Unregistered CommenterSmith

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